Job Description
We’re hiring a CRO (Conversion Rate Optimization) specialist to measure + improve conversion from organic social video views → website sessions → purchases for LockedInAI. We have: Main @lockedinai account (~65K followers) UGC creator program generating millions of views across TikTok / Instagram / YouTube / Facebook Phase 1 (paid 14-day audit sprint) Tracking & measurement Audit our current tracking (GA4 + existing pixels/events) Implement/standardize UTM structure (platform + campaign + creator + content/video ID) Ensure purchases/revenue are correctly attributed in GA4 Provide a weekly dashboard definition (exact reports + metrics + how to pull) Funnel diagnosis Identify the biggest drop-offs (view→click, click→session, session→purchase) Segment by platform + creator/UGC vs main account CRO action plan Top opportunities ranked by impact/effort 3–5 test ideas with: hypothesis, page changes (copy/layout), success metric, and expected impact Recommendations for scalable creator tracking (per-creator + per-video) Deliverables by Day 14 Funnel dashboard + reporting instructions Tracking checklist + UTM framework Ranked CRO opportunities list 30-day test roadmap (prioritized) Requirements Proven CRO results (SaaS or subscription preferred) — show examples with numbers Strong GA4 skills (acquisition + attribution + conversion reporting) Landing page + checkout optimization experience Clear communication and actionable deliverables To apply (mandatory) Answer these: Share 2 CRO wins with numbers (baseline → result, what you changed). How do you measure UGC impact when purchases often show up as Direct/Search? What are the first 5 things you check in GA4 for a social→purchase funnel? Budget: Open. We will start with the 14-day sprint (fixed price preferred). If successful, this can continue monthly. Apply tot his job