Job Description
Advertising Specialty Institute (ASI) is the largest global provider of technology B2B services for the promotional products industry. The Digital Advertising Specialist will manage digital advertising accounts, analyze trends, and implement strategies to ensure revenue attainment by campaign. Responsibilities Develop, implement, and manage digital advertising campaigns Manage digital advertising accounts, analyzing accounts for optimal performance (i.e. increasing impressions, clicks, ad spend, and improving CTR) Develop strategies to drive search traffic to supplier product details page to increase Supplier ROI Manage campaigns by implementing advertising campaigns and creative Tests, paces and monitors delivery of and reporting on ad campaigns Troubleshoot, resolve and communicate and issues affecting the delivery of a campaign Create monthly forecasts that are up-to-date and accurate Create monthly reports, which clearly highlight account performance while providing strategic ideas for future growth and variance explanations Conduct regular meetings with sales and management to review campaign performance and present recommendations to improve client ROI Skills 1-3 years of professional experience Bachelor's degree in marketing, advertising or communications preferred or equivalent experience Excellent verbal, written and time-management skills Analytical and a problem solver Proven ability to multi-task and be flexible with day-to-day responsibilities Excellent attention to detail skills Proven ability to be diplomatic and work with internal departments and our customers Must be proficient with Microsoft Excel and be able to learn other software programs quickly Intermediate level in Microsoft suite: Word, Outlook, Access, and PowerPoint Benefits Medical, Dental, and Vision coverage, available on day one of employment. Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group. 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love). Free Health and Wellness programs. Free 24/7 access to Magellan Employee Assistance Program and Teladoc. Day one 401(k) with company match. Paid holidays, floating days, and paid time off (PTO). Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space. Company Overview The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry. It was founded in 1950, and is headquartered in Feasterville Trevose, Pennsylvania, USA, with a workforce of 201-500 employees. Its website is