Digital Marketing Manager – Patient Partnerships

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Develop and scale patient recruitment and engagement solutions by building strong partnerships with patient associations and patient advocacy groups
Drive digital excellence to support sustainable global growth of patient panels
Works collaboratively with Sales, Client Services, and Panel to design and implement scalable, compliant, and efficient recruitment strategies
Maximize internal capabilities, minimize outsourcing requirements, and ensure exceptional experiences for patients, caregivers, and advocacy partners
Oversee the recruitment and engagement of patient support groups and patient associations, ensuring that strategic collaboration is in place and long-term partnerships are created
Lead outreach efforts and develop tailored engagement plans to onboard new partners efficiently and compliantly
Foster strong, trust‑based relationships with patient association and patient advocacy groups
Build partnership frameworks that support both immediate project needs and long‑term strategic initiatives
Lead the strategic development and optimisation of patient panel technology
Oversee the design, execution, and continuous improvement of global patient panel growth strategies
Own the global digital growth and optimisation strategy across patient panel brands
Develop unified frameworks for digital planning, execution, testing, and reporting

Bachelor’s degree in Marketing, Communications, Business, Public Health, Life Sciences, or a related field or equivalent practical experience.
5+ years of experience in digital marketing / digital growth roles (acquisition, engagement, lifecycle, or performance marketing).
2+ years of experience building and managing external partnerships (e.g., patient advocacy groups, associations, nonprofits, community orgs, or comparable stakeholder ecosystems).
Demonstrated experience developing and scaling recruitment or audience growth strategies across multiple channels (web, email, paid media, SEO, social, content).
Experience operating in a regulated or privacy-sensitive environment (healthcare, pharma, clinical research, market research, fintech, or similar) with high standards for consent and data handling.
Proven track record of driving measurable outcomes (e.g., registrations, reactivations, retention, cost per acquisition, ROI) and tying work to commercial goals.