Job Description
- Job Description:
- Partner with the Commercial Strategy Director and Program Access Resource (PAR)to translate payer strategies into cohesive digital engagement plans
- Develop and execute digital strategies that support payer engagement, education, and market access objectives
- Manage the Market Access external website
- Maintain and enhance website content by regularly adding or refreshing approved promotional review board assets
- Assist in planning, creating, and optimizing digital campaigns to expand affiliate marketing channels
- Monitor and analyze website and campaign performance using tools such as Google Analytics and UTMS
- Conduct data analysis to identify trends, insights, and new opportunities that enhance payer reach and exposure
- Collaborate with internal teams to ensure aligned execution of digital campaigns
- Support continuous improvement efforts by identifying new digital opportunities
- Requirements:
- Bachelor’s Degree in a related field
- 3+ years of proven digital marketing experience with focus on strategy development and execution within the healthcare field
- Possess strong analytical, creative, and communication skills
- expertise in digital tools such as Google Analytics
- Good project planning and organizational skills
- ability to multitask in a dynamic, fast-paced matrix team environment
- In-depth understanding of the US healthcare market
- Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
- Benefits:
- medical / dental / vision / prescription coverage
- employee wellness resources
- savings plans (401k and ESPP)
- paid time off & paid parental leave benefits
- disability benefits
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