Job Description
About the Role
We’re looking for a strong conversion copywriter to support our direct mail campaigns (postcards, letters, etc.) across a portfolio of vacation rental brands.
This is ongoing work, not a one-off project.
You don’t need to be a “direct mail specialist,” but you do need to understand how to write copy that gets someone to take action.
What You’ll Be Working On
- Postcards and letters (owner acquisition)
- Occasional brochures or leave-behinds
- Campaigns designed to generate inbound leads from homeowners
What This Role Looks Like Day-to-Day
- We’ll provide direction, context, and examples
- You’ll write and iterate on mailer copy
- Work within existing formats/templates (not starting from scratch every time)
What We’re Looking For
- Strong conversion-focused copywriting (this is the most important piece)
- Ability to write clearly and concisely
- Comfortable adapting tone across different brands
- Experience with real estate, home services, or similar is a plus
Why This Is a Good Fit
- Consistent, ongoing work (not one-off gigs)
- Clear direction and fast feedback loops
- You’re not designing, just focused on writing
- Work is structured (we’re not reinventing the wheel every time)
To Apply please include:
- 2–3 samples of copy that drove action (ads, email, landing pages, or direct mail)
- A quick note on how you approach writing for conversion
Project Details
- Ongoing work
- Remote / async
- Starting with a paid test project
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