Job Description
Are you a strategic marketing leader with a passion for driving business growth and innovation? Do you thrive in a fast-paced, dynamic environment where no two days are the same? Look no further than this exciting opportunity to join blithequark as a Director, Customer Marketing and Growth Strategy. **About blithequark** blithequark is a leading company in the beverage industry, dedicated to refreshing the world and making a difference. With a rich history spanning over 130 years, we have built a reputation for innovation, quality, and customer satisfaction. Our purpose is to refresh the world and make a difference, and we are committed to creating a culture that is grounded in this purpose. **Job Summary** As a Director, Customer Marketing and Growth Strategy, you will be a strategic thought leader for key Strategic Partnership & On-Premise (SPOP) customers, leading marketing strategies and solutions to drive value, build brand love, increase beverage incidence, and profitability for these partners. You will play a critical role in the annual joint business planning process, development of growth strategies, innovation, media, and digital programming. In addition, you will manage relationships with brands, R&D, commercialization, assets, and other internal and external partners to support customer strategies throughout the year. **Responsibilities** As a Director, Customer Marketing and Growth Strategy, your key responsibilities will include: **Marketing Strategy and Execution** * Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives. * Construct and deliver annual marketing calendars that shape and contribute to the customer's long-term planning process, as well as conducting customer marketing stewardship reviews. * Seek out and leverage national marketing initiatives, brand ideas/thinking, consumer insights, and internal tools/resources to support customer strategies and drive increased consumer preference. **Partnerships** * Develop long-term customer partnerships with ownership of senior-level marketing relationships. * Champion for both customer and blithequark imperatives internally and externally to deliver on our Growth Promise in all areas. * Closely partner with Sales and Operations cross-functional teams to drive the partnership and business. **Insights** * Present "What" (Consumer and Industry Insights that put things into context), "So What" (what it means to the customer brand & category) & "Now What" (recommendations in how to apply to customers business) to deliver persuasive selling stories. * Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy. * Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration. **Qualifications & Requirements** * Minimum Education Required: Bachelor's degree in Marketing/Business or equivalent education. * 5-10 years business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry. * Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results. * Advanced Strategic Thinking & Application. * Insights/Inspiration to Action. * Category Innovation. * Digital Ecosystem. * CBP/Long Range Indispensable Value. * Effective Storytelling. * Agency Management. * Media Planning, preferred but not Required. * Demonstrated personal leadership skills and ability to influence. **Location & Travel** * Location: Remote in US, Preference to Central and East Regions. * Travel: Approximately 25-50%. **Skills** * Account Management. * Business Development. * Business Insights. * Communication. * Cross-Functional Teamwork. * Decision Making. * Influencing. * Joint Business Planning. * Leadership. * Marketing. * Marketing Strategies. * Negotiation. * Pitch Presentations. * Results-Oriented. * Storytelling. **Compensation & Benefits** * Pay Range: $153,000 - $175,000. * Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. * A full range of medical, financial, and/or other benefits, dependent on the position, is offered. * Annual Incentive Reference Value Percentage: 30. **Our Purpose and Growth Culture** We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive, and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. **Equal Opportunity Employer** We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class. **How to Apply** If you are a strategic marketing leader with a passion for driving business growth and innovation, we encourage you to apply for this exciting opportunity to join blithequark as a Director, Customer Marketing and Growth Strategy. Please visit our website to learn more about this role and to submit your application. Apply for this job