Job Description
About the position Responsibilities • Own strategy, content calendar, publishing, and community management across relevant platforms (e.g., Meta, TikTok, X, YouTube/Shorts, LinkedIn). • Serve as primary point person for Awana Web properties - collaborating with internal departments for necessary content, ownership, calendars, updates, etc. • Co-plan and coordinate a collaborative calendar with existing Communications team, Content team, US Marketing, US Curriculum, and Donor; align launches, campaigns, and storytelling. • Stay current on platform tools, trends, formats, and metrics; proactively recommend innovations (new formats, workflows, creators, tools) to deepen engagement and widen growth. • Build and manage creator/influencer bench; develop briefs, content guidelines, and approval workflows. • Train staff/volunteers on voice, accessibility, comments escalation, and reputation care. • Define KPI ladders from reach → engagement → conversion/retention across web, email, social. • Design and run integrated growth campaigns (brief → creative → launch → optimize) including influencer partnerships and integrated media buys. • Activate owned, organic, paid, and earned channels (newsletters, SEO, reels/shorts, UGC, paid social/search, PR) with clear hypotheses and post-mortems. • Partner with Donor Development on funnels (interest → nurture → action) and with US Ministries (Sales/Marketing) on resource/event launches. • Implement full-funnel measurement of platforms. • Run structured tests (creative/offer/audience/bid) and recommend budget shifts based on ROI. • Deliver monthly scorecards and a quarterly learning review; tie insights to audience and donor outcomes. • Maintain data hygiene, compliance, and accessibility standards alongside IT. • Lead the Communications team; run weekly content/campaign syncs. • Serve as comms partner to Marketing, US Curriculum, and Donor; manage shared calendars and cross-functional workflows. • Report to the Chief Innovation & Communications Officer with clear OKRs, budget stewardship, and risk escalation. • Bring a collaborative mission-first spirit in coordinating with other internal teams as needed. Requirements • Minimum 5+ years related experience in communications/marketing with 2-4 years leading people and cross-functional campaigns (ministry/Christian nonprofit or faith-aligned org experience strongly preferred). • Education/certification designed to support experience. • Proven success growing audiences and shipping measurable, multi-channel campaigns across owned, organic, paid, and earned media. • Must-have platform fluency: Meta, TikTok, X; strong short-form video instincts. • Tech stack: email/CRM (Salesforce/Pardot a plus); CMS (WordPress); social scheduling (e.g., Sprout/Hootsuite); basic creative literacy (Adobe/Canva). • Excellent writing/editing; comfort with on-camera or directing creators; strong project management. • General understanding of the Bible and the Christian Church in its various expressions required. • Experience with Awana Club, curriculum, resources, & solutions preferred. • Volunteer leadership and ministry culture awareness, a plus. • Experience refining personas/archetypes (church leaders, parents, alumni) and mapping content journeys. • Familiarity with PR/earned media, podcast distribution, and live event amplification. • Valid State driver's license required. • Eligibility to work in the United States is required; this position is not eligible for employment visa sponsorship. Nice-to-haves • Experience refining personas/archetypes (church leaders, parents, alumni) and mapping content journeys. • Familiarity with PR/earned media, podcast distribution, and live event amplification. Benefits • Medical, dental & vision health insurance. • Paid family leave. • 401(k) & Roth 401(k) retirement savings plans with employer match. • Generous paid vacation & holidays. • Adoption assistance. • Employee wellness program. • Remote-first work environment. Apply tot his job