Director of Digital Strategy

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Vi is the market-leading Enterprise-AI platform for health.
Seeking a highly strategic and performance-driven Director of Digital Strategy to lead paid social media initiatives.
Oversee planning, execution, optimization, and analysis of social ad campaigns to drive measurable business outcomes.
Work with CP and deployment teams to execute paid social strategies across multiple platforms.
Develop media plans rooted in performance metrics and audience insights.
Oversee paid media budgeting and work closely with client teams.
Manage testing frameworks including A/B and audience segmentation strategies.
Produce and present detailed reporting on campaign performance and trends.

7+ years of digital marketing experience, with 5+ years focused specifically on paid social media.
3+ years of experience in a digital agency environment, leading client accounts or internal brands.
Deep expertise in Meta Ads Manager, with advanced proficiency in campaign setup, optimization, and audience targeting.
Strong understanding of tracking methodologies (pixels, UTMs, conversion APIs) and analytics platforms (Google Analytics, Meta Events Manager, etc.).
Proven success managing 6- to 7-figure media budgets with performance accountability.
Data-driven mindset with strong analytical and Excel/Google Sheets skills.
Experience managing or mentoring a team is preferred.
Bachelor’s degree in marketing, Business, or related field; advanced degree is a plus.

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