Job Description
About the role We're looking for a Director of User Acquisition to lead paid growth for our flagship mobile MOBA game, while also providing strategic direction to UA efforts across our broader app portfolio. This is a strategic role with real hands-on ownership. You'll set the channel strategy, own ROAS targets, manage a team of 2–5 UA specialists, and work closely with creative and data to build scalable, profitable acquisition systems. The goal isn't just growth — it's profitable growth. What you'll own — Full P&L ownership of UA spend for the flagship game — scaling volume while maintaining ROAS positivity in Tier 1 and Tier 2 markets — Define and execute the channel strategy across Meta and Google, with a clear expansion roadmap — Lead, coach, and grow a UA team of 2–5 specialists — setting priorities, reviewing performance, and developing talent — Partner with the creative team to brief, test, and iterate on performance creatives at scale — Build and maintain reporting frameworks that connect spend to LTV, not just installs — Provide UA direction and strategic input to other app teams across the portfolio — Collaborate with product and data teams on measurement infrastructure, MMP setup, and attribution strategy What we're looking for — 5+ years in mobile UA, with at least 2 years in a lead or director-level role — Proven track record scaling a mobile game profitably — Tier 1 and/or Tier 2 markets, with clear ROAS discipline — Deep platform expertise in Meta Ads and Google UAC — campaign architecture, bidding logic, creative testing frameworks — Strong fluency with LTV modeling, cohort analysis, and ROAS-based decision-making — Experience managing or mentoring UA specialists and reviewing their work at a strategic level — Comfortable working with MMPs (Adjust, AppsFlyer, or equivalent) and building attribution clarity — Ability to communicate UA strategy clearly to non-UA stakeholders — product, finance, leadership Nice to have — Experience with DSPs or programmatic beyond Meta/Google — Familiarity with AI-powered creative production pipelines — Cross-vertical UA experience (gaming + other app categories) — Background in markets with strong gaming cultures: South Korea, Taiwan, Saudi Arabia, MENA, or similar — The flagship game's UA is scaling with a clear, repeatable ROAS-positive playbook on Meta and Google — A creative testing framework is running consistently, with weekly learnings feeding back into production — The UA team has clear ownership, priorities, and a rhythm for performance reviews — Cross-portfolio UA recommendations are being actioned by at least one other app team