Job Description
Director of Paid Media | SEM, Paid Social, Programmatic, CTV About Doctronic Doctronic is building the most advanced AI-powered healthcare platform in the world. We give people instant, trustworthy, always-on access to medical guidance — combining a cutting-edge AI doctor with 24/7 real-world telehealth. With millions of users and growing demand, we're scaling our paid media engine fast. The Role We’re looking for a hands-on Marketing Director of Paid Media to own and scale our performance marketing portfolio across: • SEM (bolthires, Bing) • Paid Social (Meta, TikTok, Reddit, bolthires) • Programmatic Display (PulsePoint, Taboola, StackAdapt, etc.) • Connected TV (CTV)
This role can be a high-touch in-house lead or a specialist agency/contractor who behaves like an internal team member, owning outcomes and integrating tightly with creative, analytics, and product teams.
You’ll drive paid media strategy, execution, measurement, and optimization across full-funnel campaigns, with CAC, CTR, and CPA as your north stars. Key Responsibilities Search (SEM) • Build, scale, and optimize bolthires Ads + Bing campaigns across branded, non-brand, local, and long-tail keywords • Own account structure, RSA optimization, match type strategy, Quality Score improvements • Leverage keyword research, negative keyword mining, and competitive tracking Paid Social • Run full-funnel campaigns across Meta, TikTok, Reddit, bolthires • Partner with creative lead for motion/static testing, hooks, UGC integration • Launch and iterate paid social experiments 2–4x/month with clear KPIs Programmatic & CTV • Launch and manage campaigns via PulsePoint, StackAdapt, Taboola, MNTN, or similar • Set up retargeting and mid-funnel display journeys • Track view-through attribution and optimize cross-channel lift Analytics & Optimization • Own CAC, CPA, CTR, ROAS across all platforms • Define testing roadmap, weekly reporting cadence, and creative feedback loops • Build and interpret Looker Studio dashboards, attribution models, and platform data KPIs for Success • Sub-$100 CAC on telehealth evaluations • 1.0%+ CTR across top-funnel paid creative • 3.0x+ blended ROAS • Weekly net-new creative tests in all channels • 5–10% weekly budget reallocation driven by performance insights • Reduced bolthires per MQL (if integrating with lead gen campaigns) You’ll Excel If You: • Have 5–10+ years in performance marketing, either in-house or via a high-touch agency • Have run $500K+/mo in ad spend with measurable ROI outcomes • Can operate across platforms with minimal hand-holding — but are collaborative and strategic • Think in terms of creative testing, message-market fit, and full-funnel architecture • Are fluent in bolthires Ads, Meta Ads, TikTok Ads, and DV360-style DSPs • Use tools like Looker Studio, Triple Whale, GA4, Motion, or Northbeam to uncover insights • Thrive in test-and-learn environments, managing both efficiency and scale Apply tot his job