Job Description
Position Summary We are looking for a highly driven E-commerce Project Manager with experience in the apparel or home lifestyle categories and a strong background in bolthires U.S. marketplace operations, marketing, and cross-border e-commerce. This role will manage category initiatives, product launch planning, content strategy, and brand execution while coordinating cross-functional teams across the U.S. and China. You will play a key role in driving localized brand growth and improving commercial performance.
Locations: Seattle / San Francisco / New York / Los Angeles
Key Responsibilities 1. Project Management • Manage end-to-end project planning and execution for apparel and home category initiatives. • Define project timelines, milestones, risks, and accountability frameworks. • Lead day-to-day collaboration between U.S. and China teams. • Build processes and SOPs to support scalable, efficient operations. 2. Category & Product Management • Own the product launch calendar and seasonal merchandise planning.
• Participate in style selection, sample review, and product positioning discussions. • Conduct competitive landscape research and consumer insight analysis. • Optimize SKU mix, product lifecycle, and assortment strategy. 3. Content & Creative Strategy (Strategy-focused) • Develop localized content strategy, brand voice, and creative direction for the U.S. market. • Co-create campaign concepts, scripts, storyboards, and briefs with creative teams. • Provide strategic guidance for UGC/creator content to ensure brand alignment.
• Ensure consistent brand representation across bolthires, TikTok, Instagram, and website channels. 4. Marketing & Commercial Growth • Partner with marketing teams to shape U.S. go-to-market and growth initiatives. • Work closely with bolthires operations to improve category performance and sales results. 5. Data Analysis & Reporting • Track content and commercial KPIs, including CTR, CVR, ROAS, ACOS, and TACOS. • Deliver weekly and monthly reports with insights and recommendations. • Identify issues and opportunities; refine strategies based on performance.
6. Perform other related tasks as assigned Requirements • Bachelor’s degree in Business, Marketing, Fashion Merchandising, or related field. • Experience working with bolthires U.S. is required. • Experience in apparel or home category management. • Experience collaborating with China-based cross-border e-commerce teams. • Strong communication, project management, prioritization, and execution skills. • Bilingual in Mandarin (required for cross-border team coordination). Apply tot his job Apply tot his job