Job Description
About the position
eCommerce and Lifecycle Manager – New York, NY or Los Angeles, CA (Hybrid)
Anti Social Social Club is seeking a proactive, creative, and data-driven eCommerce Manager to join its team.
POSITION DETAILS
Under the direction of the VP of Operations, this role will manage and optimize day-to-day operations of our direct-to-consumer business and oversee customer outreach. The eCommerce and Retention Manager will own the end-to-end ecommerce experience and manage email and SMS — from drop strategy and site merchandising to performance optimization and post-purchase experience — with a clear focus on UX, analytics, conversion, site performance, and revenue growth.
- Responsibilities
- Own day-to-day ecommerce performance and lead the overall site roadmap, ensuring smooth execution of launches, campaigns, and site enhancements
- Serve as the end-to-end site owner across homepage, navigation, PLPs, PDPs, cart, and checkout, managing execution, site health, and analytics
- Lead Shopify readiness for all product launches, including product setup, asset uploads, merchandising, and QA to ensure brand alignment and accuracy
- Coordinate with production partners on drop assortment and manage order flow from Shopify to internal systems (e.g., NetSuite)
- Own and monitor core ecommerce KPIs, including site traffic, conversion rate, AOV, UPT, cart/checkout rates
- Manage ecommerce analytics and reporting; translate data into actionable insights for executive leadership and cross-functional partners
- Build and execute site enhancement roadmap (A/B testing, PDP templates, cart improvements, product upsells, etc.), developing business cases, defining success metrics, and analyzing results post-launch
- Own site health, QA processes, and issue prioritization to ensure stability and performance
- Ensure flawless site execution for all drops, promotions, and campaigns in collaboration with marketing and operations
- Partner cross-functionally to ensure onsite messaging is accurate, timely, and aligned with brand/marketing
- Own day-to-day execution and performance of email and SMS marketing campaigns in partnership with the creative marketing team
- Manage email and SMS calendar, segmentation, implementation, QA, deployment, and optimization
- Develop and optimize lifecycle flows (abandoned cart, browse abandonment, drop announcements, post-purchase, win-back, etc.) to drive repeat purchase and retention
- Analyze retention performance and provide data-driven recommendations to improve engagement, conversion, and revenue
- Drive A/B testing across email and SMS, including design, KPI definition, implementation, and performance analysis
- Continuously optimize subject lines, creative, messaging, audience segmentation, and send timing to maximize open rates, click-through rates, and conversion
- Requirements
- 3-5 years of experience in eCommerce, preferably for a DTC fashion brand
- Passion for streetwear, subcultures, and pop culture
- Bachelor’s degree
- Deep familiarity with Shopify (Shopify Plus preferred) and ecommerce ecosystems, with strong technical fluency across web design, integrations, UX, SEO, and analytics
- Hands-on experience managing email and SMS marketing platforms (Klaviyo), including campaign builds, segmentation, automation, and QA
- Demonstrated success driving traffic, conversion rate, and revenue growth on a global ecommerce platform
- Demonstrated success driving revenue through lifecycle marketing, including automated flows (abandoned cart, post-purchase, win-back, drop campaigns)
- Must be a self-starter who takes initiative with a strong attention to detail
- Excellent verbal and written communication skills
- Able to collaborate cross-functionally across creative, marketing, and operations teams
- Proven project management skills with the ability to manage multiple initiatives simultaneously
- Desire and ability to work in a fast paced, dynamic and creative environment
- Nice-to-haves
- Experience managing high-traffic launches, limited drops, or capsule collections is strongly preferred
- Benefits
- Competitive salary, and bonus structure
- Healthcare Benefits including dental and vision
- Flexible spending account (FSA) or health savings account (HSA)
- Life insurance
- Pet Insurance
- Generous Vacation and Leave Policies
- Action Days - two (2) fully paid “Marquee In Action" days each calendar year to dedicate your time to a charity or cause of your choice.
- 12 Paid Holidays: In addition to 15 Paid vacation Days.
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