Job Description
- Job Description:
- Define and execute a unified, enterprise-wide eCommerce strategy to accelerate revenue growth across all IXL Learning brands, marketplaces (including Amazon, Walmart, Target), and direct-to-consumer channels
- Manage and optimize the Carson Dellosa direct-to-consumer website and storefront, focusing on merchandising, promotions, and product listings to maximize traffic and conversion
- Spearhead the end-to-end management of the Amazon Vendor Central account, overseeing daily operations, catalog setup, A+ content, brand store, and performance monitoring
- Drive growth across all 3P marketplaces (Amazon, Walmart, Target, etc.) by implementing data-driven merchandising, promotional calendars (seasonal events, deals, coupons), and listing optimization
- Ensure compliance and optimal account health by proactively monitoring key metrics, responding promptly to Amazon communications, and managing case resolution for listing errors and policy issues
- Lead listing optimization efforts across all channels, ensuring all products feature effective titles, keywords, high-quality imagery, and compelling content
- Generate and analyze comprehensive weekly/monthly performance reports to track P&L, identify growth trends, inform forecasting, and provide insights for PPC optimization and strategic decision-making
- Act as a key cross-functional partner to Marketing and Product teams to align on seasonal strategies, brand messaging, and the creation/launch of new bundles and eCommerce-specific assortments
- Requirements:
- Bachelor’s degree in Marketing, Business, or a related field
- 5-7 years of experience managing Amazon Vendor Central accounts (Books or Education category experience required)
- Proven experience managing and growing 3P retail channels such as Walmart and Target
- Proficiency with eCommerce analytics, SEO, and Amazon tools
- Strong project management, analytical, and cross-functional collaboration skills
- Passion for education, learning products, and mission-driven brands
- Benefits:
- Competitive salary
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