Job Description
Hi,
I’m looking for an experienced copywriter specialised in high-converting email marketing for the short-term rental / property management industry.
We manage premium holiday rentals across the Algarve through [Universe Holidays](https://universeholidays.pt?utm_source=chatgpt.com) and we already have a large database of property owners with active short-term rental licences (we already have their names and email addresses).
- The objective is to create:
- Cold email sequences
- Warm follow-up emails
- Pain-point driven emails focused on poor management, low revenue, bad guest experience, lack of communication, and operational stress for owners
- High-converting CTAs leading to our landing page
- The emails must feel premium, trustworthy and sophisticated — aimed mainly at:
- Portuguese property owners (around 70%)
- International owners in the Algarve (around 30%)
- Important:
- We are not looking for generic AI-style copy
- We want psychologically strong copy focused on conversions and lead generation
- Experience in real estate, Airbnb/property management, hospitality or luxury services is highly preferred
- Understanding of direct response marketing is a big plus
- Industry references for tone/positioning:
- [HostnFly](https://hostnfly.com?utm_source=chatgpt.com)
- [Houst](https://www.houst.com?utm_source=chatgpt.com)
- [The UpperKey](https://www.theupperkey.com?utm_source=chatgpt.com)
- Initial scope:
- 2 to 6 emails
- Potential long-term collaboration for:
- Landing pages
- Website copy
- Letters
- Owner presentations
- Funnel optimisation
- Please send:
- Relevant portfolio/examples
- Experience with conversion-focused email campaigns
- Estimated pricing
- Expected turnaround time
Looking for someone results-oriented and easy to work with long term.
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