Job Description
Role Overview The Email Marketing Manager is responsible for growing email-driven revenue across both ecosystems. This is not just a campaign execution role; you will own results. Performance is measured by revenue impact and automation growth. The role is suitable for both strong mid-level specialists and experienced email marketers ready to take full ownership. Key Responsibilities - Grow total email revenue across Canaflora and OnlyBlooms brands. - Build and optimize lifecycle automations (Welcome, Abandoned Checkout, Post-Purchase, Win Back, etc.). - Increase automation revenue share. - Plan and execute campaigns across brands. - Improve segmentation and monetization of subscriber lists. - Run structured weekly experiments (A/B tests, offer testing, timing tests). - Track and report on revenue performance and KPIs. Success Metrics (KPIs) - Total Email Revenue. - Automation Revenue Percentage. - Net List Growth. - Month-over-month revenue growth trend. - Clear weekly reporting and accountability. Weekly Reporting (Monday, 10:00 AM EST) - Weekly email revenue. - Automation revenue percentage. - Net list growth. - Experiment executed. - Key learnings. - Priority for the upcoming week. - Risks or blockers. Requirements - 1+ year of hands-on email marketing experience in e-commerce (B2C). - Experience executing email campaigns and lifecycle flows. - Understanding of segmentation, campaign execution, and performance metrics. - Ability to work independently without micromanagement. - Strong written English. Nice to Have - Experience with Shopify Email, Klaviyo, or other ESPs. - Experience managing multiple brands or stores. - Experience in seasonal or high-repeat purchase businesses. - Revenue-driven mindset. Compensation & Opportunity - Salary is discussed individually and depends on experience and demonstrated results. - Performance-based bonus tied to revenue growth. - Opportunity to grow into a broader retention / CRM leadership role. Location: Remote - Anywhere Skills required for this job: • A/B testing • Campaign execution • E-commerce • Email marketing • Klaviyo • Marketing automation • Performance metrics Apply tot his job
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