Job Description
Are you a seasoned social media expert with a passion for driving customer engagement and revenue growth? Do you thrive in a fast-paced, innovative environment where creativity meets data-driven decision making? Look no further! arenaflex is seeking a highly skilled Social Media Manager II – Customer Engagement Strategy & Activation to join our dynamic team. **About arenaflex** arenaflex is a leading innovator in the entertainment and leisure industry, dedicated to creating unforgettable experiences for our guests. Our company culture is built on a foundation of creativity, collaboration, and a passion for excellence. We're committed to pushing the boundaries of what's possible and making a lasting impact on the world. **The Role** As a Social Media Manager II – Customer Engagement Strategy & Activation, you'll play a critical role in driving our social media strategy forward, leveraging your expertise to develop and execute campaigns that engage our customers, drive traffic, and boost revenue. You'll work closely with our cross-functional teams to identify opportunities for innovation and growth, and develop strategies to capitalize on them. **Key Responsibilities:** * Lead paid social campaign management activities, including campaign strategy, media budget management, campaign implementation, QA, ongoing optimization, and performance insights reporting. * Develop and execute paid social ecommerce strategies to drive traffic and revenue growth for arenaflex's direct-to-consumer retail business. * Provide strategic input and guidance to achieve client goals, working closely with our teams to identify and design tools to improve efficiency. * Implement, manage, and optimize paid social advertising campaigns to achieve business objectives, ensuring proper campaign setup to track performance in Adobe SiteCatalyst and paid social buying platforms. * Create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners. * Partner across teams, organizations, and companies to improve overall technical setup and inter-departmental workflow. * Present campaign performance and insights to key team members, using your expertise to provide actionable findings and recommendations for future campaigns. * Identify and implement new testing opportunities to evolve BAU campaigns, or first-to-market alpha/beta tests that promote innovation. **Essential Qualifications & Skills:** * 5-7+ years of digital marketing experience with ecommerce, and extensive experience with social media advertising platforms and related tools. * Strong understanding of online/offline data, including its use in the digital and social space. * Strong grasp on analytics, measurement, and proper test structures to help coach team on their advanced analysis and testing. * Familiarity with work management platforms such as Workfront, JIRA, Smartsheet, etc. * Comfort with high level of autonomy. * Ability to distill very technical details into understandable simple terms that motivate action through aligned values and goals. **Preferred Qualifications & Skills:** * Marketing, Business, Social Media, Analytics, or Statistics degree/background. * Experience with online trafficking and tracking via ad servers and digital analytics tools. * Familiarity with 3rd party tools to improve efficiency. **Education:** * Four-year college degree or equivalent work experience. **Benefits and Perks:** * arenaflex offers a comprehensive rewards package to help you live your best life, including health and savings benefits, educational opportunities, and special extras that only arenaflex can provide. * Learn more about our benefits and perks at [arenaflex benefits page]. **Why Join arenaflex?** * Work with a talented team of innovators who are passionate about creating unforgettable experiences for our guests. * Collaborate with cross-functional teams to drive growth and innovation. * Enjoy a dynamic and fast-paced work environment that's always pushing the boundaries of what's possible. * Take advantage of opportunities for professional development and growth. * Enjoy a comprehensive rewards package that includes health and savings benefits, educational opportunities, and special extras. **How to Apply:** If you're a motivated and experienced social media professional looking for a new challenge, we encourage you to apply for this exciting opportunity. Don't miss out on the chance to join our dynamic team and make a significant impact on the entertainment and leisure industry. Apply now and take the first step towards a rewarding new role! Apply for this job