Job Description
- *Join arenaflex in Revolutionizing the Future of Air Travel**
At arenaflex, we're on a mission to become the world's best airline, and we're looking for talented individuals to join our team. As a global organization with a presence in many countries, we have a unique responsibility to uplift and provide valuable opportunities in the places where we work, live, and fly. Our diverse and inclusive workforce is the key to our success, and we're committed to creating a workplace that's truly exceptional.
- *About arenaflex**
arenaflex is a leading airline that's transforming the way we travel. Our vision, "Connecting People, Joining the World," is more than just getting people from one place to another. It's about creating a seamless and personalized experience for our customers, and we're committed to making that happen. With a strong focus on innovation and customer satisfaction, we're constantly looking for ways to improve and expand our services.
- *Our Marketing and Loyalty Team**
Our Marketing and Loyalty team is the driving force behind arenaflex's industry-leading brand and experience, supporting revenue growth by turning customers into lifelong arenaflex flyers. Our marketing communications, research, and brand teams drive travelers' affinity and engagement with the arenaflex brand. Our product, design, and service teams bring the arenaflex brand to life in our lounges and on our aircraft, ensuring a consistent and exceptional experience. And when customers choose arenaflex time and time again, it's because our loyalty team has been working tirelessly to create an award-winning program.
- *Key Responsibilities**
We're seeking an exceptional Principal Architect - AdTech Customer Data & Identity to lead the development and execution of our customer persona system across AdTech platforms. In this role, you'll be instrumental in architecting a creative persona framework that enhances personalized customer experiences and drives targeted marketing efforts.
- *Responsibilities:**
- Engineer and execute a comprehensive customer persona framework tailored to our organization's vision and objectives
- Stay up-to-date with industry trends, emerging technologies, and standard processes in AdTech, impacting the continuous improvement of our systems
- Apply solutions like customer data platforms and persona diagrams to create unified customer profiles and improve personalization efforts
- Execute general identifiers like UID 2.0, Match, and lean id to improve data interoperability and persona targeting
- Develop methodologies to collect, maintain, and leverage customer data effectively while ensuring compliance with data security guidelines
- Collaborate with cross-functional teams, including marketing, IT, and data analysis, to drive strategy and achieve business objectives
- *What We're Looking For**
We value diverse experiences, perspectives, and backgrounds, and we encourage every individual who meets the minimum qualifications to apply. While having the "ideal" qualifications make for a stronger candidate, we empower applicants who may not feel they check all the boxes! We're always looking for people who will bring a fresh perspective to the table.
- *Essential Qualifications:**
- Bachelor's degree in Data Science, Computer Science, Software Engineering, or related field
- 8+ years of experience in a data science solutions design role
- 3+ years of experience working in customer persona management
- Broad experience in AdTech, with a proven history of designing and implementing large-scale advertising delivery frameworks
- In-depth knowledge of customer data platforms, persona diagrams, and general identifiers
- Strong understanding of cookie technology and its implications for digital marketing
- Experience with data engineering strategies and tools
- Strong critical thinking skills and the ability to make decisive decisions
- Strong leadership and interpersonal skills, with the ability to collaborate effectively across teams
- Experience with cloud-based services (e.g., AWS, Google Cloud)
- Experience with data analysis tools for performance monitoring and optimization
- Past experience in architecting solutions
- *What Will Help You Stand Out:**
- Graduate degree in Software Engineering or Computer Science
- Working experience ideally in a digital marketing or e-commerce environment
- Data Clean Room experience is a plus
- Experience with online customer data security and/or consent/persona management tools
- *Compensation and Benefits**
The salary range for this position is $132,000 to $193,600, depending on work-related, non-biased factors like experience, education, and skills. This range is based on a full-time schedule.
- *arenaflex is an Equal Opportunity Employer**
arenaflex initiates, employs, trains, adjusts, and promotes without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, physical ability, age, veteran status, and other protected status as required by relevant law. We will ensure that individuals with disabilities are given reasonable accommodation to participate in the employment process or screening, to perform essential job functions.
- *Ready to Join the arenaflex Team?**
Apply now to become a part of our dynamic team and shape the future of our AdTech environment!
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