**Experienced Senior Director - Customer Sales South: Lead Business Growth and Innovation in the Sports and Active Hydration Industry**

At arenaflex, we're on a mission to revolutionize the world of sports and active hydration with our innovative products and exceptional customer experiences. As a Senior Director - Customer Sales South, you'll play a pivotal role in driving business growth and innovation in the region, working closely with our cross-functional teams to deliver results-driven solutions that exceed customer expectations.

• *About arenaflex**

arenaflex is a dynamic and entrepreneurial environment where brand builders work together to create innovative game-changers in the world of sports and active hydration. With a rich history dating back to 1886, we've been refreshing the world and making a difference every day. Our commitment to innovation, diversity, and inclusion has made us a leader in the industry, and we're excited to welcome talented individuals like you to our team.

• *Job Summary**

We're seeking an experienced Senior Director - Customer Sales South to lead our customer sales efforts in the region. As a key leader within arenaflex, you'll be responsible for delivering business results across assigned territory, leading annual planning processes, and negotiating annual agreements to ensure alignment and execution of aggressive business targets. You'll provide subject matter expertise to resolve complex customer issues and deliver arenaflex annual goals.

• *Responsibilities**

• **Customer Development**: Lead a cross-functional team to deliver business results across assigned territory, focusing on Publix and SEG customers.
• **Strategic Leadership**: Develop and implement annual plans to achieve short-term and long-term business objectives, working closely with Sr. Management and cross-functional teams.
• **Customer Relationship Management**: Build and maintain strong relationships with customers, including Publix and SEG, to drive business growth and innovation.
• **Data-Driven Decision Making**: Analyze data and insights to inform business decisions, using tools like Alteryx, Microsoft Power Business Intelligence (BI), and Tableau.
• **System Leadership**: Participate in system routines, such as CCLT and Customer Core Teams, to provide customer updates and ensure flawless execution of customer programs and initiatives.
• **Cross-Functional Collaboration**: Work closely with Coca-Cola sales teams to maximize mutual goals, results, and execution, and leverage relationships with BASN teams and Bottlers to ensure alignment and focus on delivering key customer objectives.
• **Organizational Development**: Coach and mentor team members, direct reports, and support staff, providing subject matter expertise on customer needs and ensuring the team is supported and resourced to achieve business priorities.

• *Requirements**

• **Education**: Bachelor's degree or relevant experience required.
• **Experience**: 8 years of direct sales experience in the CPG industry, with a track record of successfully selling into multiple national and regional channel customers.
• **Location**: Located in Southeast or Texas preferred.
• **Recent Experience**: Recent Publix and SEG experience preferred.
• **DSD Beverage Background**: DSD beverage background preferred.
• **Self-Motivation and Organization**: Self-motivated and highly organized, with a strong desire to produce results and an entrepreneurial spirit to succeed.
• **Analytical Skills**: Strong analytical skills, with the ability to quickly assess business needs and develop action plans to manage required change.
• **Communication Skills**: Excellent communication and interpersonal skills, with the ability to effectively intermingle with a wide variety of business professionals.
• **Computer Skills**: Solid computer skills in Outlook, PowerPoint, Excel, and Word, with a strong understanding of Nielsen/IRI syndicated data.

• *Skills and Competencies**

• **Alteryx**: Proficient in Alteryx, with experience in data analysis and visualization.
• **Branding**: Strong understanding of branding principles and practices.
• **Channels Strategy**: Experienced in developing and executing channels strategies to drive business growth.
• **Conversion Rate**: Skilled in analyzing and improving conversion rates to drive business results.
• **Customer Insights**: Strong understanding of customer insights and market research.
• **Demand Generation**: Experienced in developing and executing demand generation strategies.
• **Digital Advertising**: Skilled in digital advertising, including Google Analytics and social media marketing.
• **Key Performance Indicators (KPI)**: Experienced in developing and tracking KPIs to measure business performance.
• **Leadership**: Strong leadership skills, with experience in coaching and mentoring team members.
• **Marketing Campaigns**: Experienced in developing and executing marketing campaigns to drive business growth.
• **Marketing Insights**: Strong understanding of marketing insights and market research.
• **Marketing Strategies**: Experienced in developing and executing marketing strategies.
• **Market Segmentation**: Skilled in market segmentation and targeting.
• **Media Buying**: Experienced in media buying and planning.
• **Microsoft Office**: Proficient in Microsoft Office, including Outlook, PowerPoint, Excel, and Word.
• **Microsoft Power Business Intelligence (BI)**: Experienced in Microsoft Power BI, with a strong understanding of data analysis and visualization.
• **Product Commercialization**: Skilled in product commercialization and launch planning.
• **Sales Channel Development**: Experienced in developing and executing sales channel strategies.
• **Social Media**: Skilled in social media marketing and engagement.
• **Strategy Development**: Experienced in developing and executing business strategies.
• **Structured Query Language (SQL)**: Proficient in SQL, with experience in data analysis and visualization.
• **Tableau**: Experienced in Tableau, with a strong understanding of data analysis and visualization.

• *Career Growth Opportunities and Learning Benefits**

At arenaflex, we're committed to providing our employees with the skills and knowledge they need to succeed in their careers. As a Senior Director - Customer Sales South, you'll have access to a range of learning and development opportunities, including:

• **Mentorship Programs**: One-on-one mentorship with experienced leaders and professionals.
• **Training and Development**: Access to a range of training and development programs, including leadership development, sales training, and marketing education.
• **Networking Opportunities**: Opportunities to network with other professionals and leaders within arenaflex and across the industry.
• **Career Advancement**: Opportunities for career advancement and growth within arenaflex.

• *Work Environment and Company Culture**

arenaflex is a dynamic and entrepreneurial environment where innovation and creativity thrive. Our company culture is built on four key behaviors: curious, empowered, inclusive, and agile. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

• **Inclusive Culture**: We're committed to creating an inclusive culture that values diversity and promotes equal opportunities for all employees.
• **Agile Work Environment**: We're a fast-paced and agile organization, with a focus on innovation and creativity.
• **Collaborative Teamwork**: We believe in the power of teamwork and collaboration, with a focus on building strong relationships and partnerships.
• **Employee Well-being**: We're committed to supporting the well-being of our employees, with a range of benefits and programs to promote physical and mental health.

• *Compensation, Perks, and Benefits**

As a Senior Director - Customer Sales South, you'll be eligible for a range of compensation, perks, and benefits, including:

• **Base Pay**: Competitive base pay, with a range of $169,000 to $196,000.
• **Annual Incentive**: Eligible for an annual incentive, with a reference value of 30%.
• **Benefits**: Comprehensive benefits package, including medical, financial, and other benefits.
• **Perks**: Range of perks and rewards, including bonuses, stock options, and other incentives.

• *Conclusion**

If you're a motivated and experienced sales professional with a passion for innovation and customer growth, we encourage you to apply for the Senior Director - Customer Sales South role at arenaflex. As a key leader within our organization, you'll have the opportunity to drive business growth and innovation in the region, working closely with our cross-functional teams to deliver results-driven solutions that exceed customer expectations.

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