Job Description
Summary
We’re looking for a talented Freelance Graphic Designer who specializes in direct response static Facebook ads, specifically designed to drive high-intent restaurant owners to our landing page.
Responsibilities
- Design compelling static ads for Facebook with strong visual hooks and clear CTAs that encourage restaurant owners to click through and learn more about our custom menu design service.
- Collaborate with our marketing team to understand the campaign strategy—targeting independent restaurants and multi-location groups looking to increase profits through better-designed menus.
- Develop multiple creative variations for A/B testing with a focus on urgency, curiosity, and emotional resonance.
- Iterate quickly based on ad performance and team feedback to improve click-through and conversion rates.
- Stay on top of direct response trends, especially within Facebook’s evolving ad ecosystem, to ensure our creatives remain scroll-stopping and compliant.
- Format all designs for optimal performance across devices, adhering to Facebook’s ad specifications.
Requirements
- Proven experience designing direct response ads design for Facebook, ideally for B2B or service-based products.
- Strong portfolio showcasing static ads that balance bold visuals with conversion-focused copy.
- Proficiency in design tools (Photoshop, Illustrator, Figma, etc.).
- Deep understanding of what makes people click—layout, copy hierarchy, urgency, contrast, simplicity.
Nice to Have
- Experience designing for restaurants, hospitality, or foodservice businesses.
- Familiarity with Facebook’s ad policies and how to work within them creatively.
- An interest in behavioral psychology, visual hierarchy, or advertising strategy.
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