Job Description
Title: Facebook & Google Ads Expert for Senior AI App Launch
Budget: $2,000-2,500/month retainer (fixed monthly fee preferred)
OR $50-70/hour if hourly (25-30 hours/month estimated)
Duration: 3-month initial contract with option to extend
ABOUT US:
We're launching AskMarty (askmarty.ai), an AI companion app
for seniors 65+ that combines daily conversation with brain
training quizzes. Launching August 1, 2026.
WHAT WE NEED:
- Complete Facebook & Google Ads setup and management
- Creative ad development (images, copy, video editing)
- Conversion tracking setup (Facebook Pixel, GA4)
- Weekly optimization and reporting
- Monthly strategy calls
OUR PRODUCT:
- Target: Seniors 65+ (users) + Adult children 35-55 (buyers)
- Pricing: $11.99/month Basic, $16.99/month Family
- Free 14-day trial
- iOS + Android + Web
OUR GOALS:
- Month 1: 100 trial signups, $35 CAC
- Month 2: 150 trial signups, $30 CAC
- Month 3: 225 trial signups, $25 CAC
- 40% trial-to-paid conversion target
AD SPEND BUDGET:
- Month 1: $3,500
- Month 2: $4,000
- Month 3: $5,000
REQUIREMENTS:
ā 5+ years Facebook & Google Ads experience
ā Healthcare or senior demographic experience strongly preferred
ā Mobile app launch experience
ā Strong portfolio with performance metrics (CAC, conversion rates)
ā US-based preferred (timezone alignment)
ā Excellent communication skills
ā Available to start by July 15, 2026
WHAT MAKES YOU STAND OUT:
- Case studies with senior/healthcare products
- Subscription app experience
- Video ad creation skills
- Experience with $3K-5K monthly ad budgets
TO APPLY:
1. Share 2-3 relevant case studies with results (CAC, conversions)
2. Explain your approach for senior app launch ads
3. Provide your monthly retainer rate (or hourly if preferred)
4. Confirm availability to start by July 15
Visit askmarty.ai to see our vision.
We're looking for a strategic partner, not just a vendor.
If you have senior demographic experience and understand
subscription apps, we want to hear from you!
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