Job Description
We're Prospect ID, a college athletic recruiting platform that helps high school athletes connect with college coaches. We've helped 20,000+ student-athletes get recruited since 2015.
We need an experienced Facebook/Instagram ads specialist to set up and launch our first paid lead generation campaign targeting parents of high school athletes.
Your Responsibilities:
Set up Facebook Business Manager and install/verify Facebook Pixel on our website
Create 3 ad variations (lead magnet, direct offer, testimonial-based) targeting parents of high school athletes
Build audience targeting (parents ages 35-55, interested in college sports/recruiting)
Optimize our landing page for conversions (or provide recommendations)
Set up conversion tracking and basic reporting dashboard
Provide a brief handoff document so we can manage campaigns after launch
Campaign Details:
Budget: $1,000/month ad spend (your fee is separate)
Goal: Generate parent-submitted leads at $7-10 cost per lead
Timeline: Ads live within 7-10 days
Platforms: Facebook & Instagram
What We'll Provide:
Brand assets (logo, colors, images)
Ad copy concepts (you'll refine/optimize)
Testimonials and social proof
Access to website and Facebook Business Manager
Requirements:
Proven experience running Facebook/Instagram lead gen campaigns (please share examples)
Experience in education, sports, or family-focused industries preferred
Strong understanding of parent audience targeting
Able to work quickly and communicate clearly
Must provide a brief case study or portfolio of past lead gen results
Deliverables:
Fully set up Facebook Ads campaign (3 ad variations)
Audience targeting and campaign structure
Landing page optimization recommendations (or setup if within scope)
Conversion tracking setup
Handoff document with instructions for ongoing management
Budget for setup: $500-$750 (one-time fee)
To Apply: Please share:
Your experience with lead generation campaigns (especially parent/family audiences)
1-2 examples of campaigns you've run with results (CPL, conversion rates)
Your estimated timeline to launch
Any questions you have about our business or goals
We're looking to move fast—ideal candidate can start immediately.
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