Job Description
u003cp style="min-height:1.5em">u003c/p>u003ch2>ABOUT THE TEAMu003c/h2>u003cp style="min-height:1.5em">The marketing team amplifies Mural’s story to the world through creative, strategic, and measurable programs that drive awareness and engagement. We’re a collaborative group of marketers, storytellers, and relationship builders passionate about connecting with customers and partners in meaningful ways. Together, we shape how the world experiences Mural through events, partnerships, and thought leadership. u003c/p>u003cp style="min-height:1.5em">u003c/p>u003ch2>YOUR MISSIONu003c/h2>u003cp style="min-height:1.5em">You’ll shape how Mural shows up in key international markets by localizing our marketing, events, and demand generation efforts across EMEA and APAC. This role isn’t just about running events — it’s about understanding how buyers make decisions, staying close to the customer, and adapting our global strategy so it resonates culturally and commercially in each region.u003c/p>u003cp style="min-height:1.5em">You’ll partner closely with Revenue, Product Marketing, Demand Gen, Sales, CS, and our Partnerships & Events Director to build pipeline, capture competitive intelligence, and create local experiences that reflect how business is done in each market.u003c/p>u003cp style="min-height:1.5em">u003c/p>u003ch2>WHAT YOU'LL DOu003c/h2>u003cul style="min-height:1.5em">u003cli>u003cp style="min-height:1.5em">Localize global marketing and demand gen strategies for EMEA, with APAC to follow as the region growsu003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">Stay close to regional customers to understand buyer behavior, cultural nuances, and the realities of how deals get doneu003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">Translate global campaigns, product messaging, content, and plays into market-specific versions that feel relevant and actionableu003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">Run field events and decide where global event strategies work locally — adapting formats, messaging, and targeting as neededu003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">Partner closely with internal stakeholders on event selection, planning, and execution, ensuring strong sales alignment and follow-throughu003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">Identify cultural trends, business norms, and competitive signals to guide segmentation, positioning, and program decisionsu003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">Provide regional competitive intelligence to Marketing, Product, and Revenue teamsu003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">Manage messaging, logistics, and coordination with Sales for all regional field activitiesu003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">Support integrated campaigns and partner programs designed for priority marketsu003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">Track performance, pipeline contribution, and regional ROI in Salesforce and other marketing systemsu003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">Build repeatable processes that strengthen how we launch and execute programs in emerging international marketsu003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">Travel up to 25% for regional events, customer engagement, partner meetings, and in-market insightsu003c/p>u003c/li>u003c/ul>u003ch2>u003cstrong>What You'll Bringu003c/strong>u003c/h2>u003cul style="min-height:1.5em">u003cli>u003cp style="min-height:1.5em">5+ years in field marketing, regional marketing, or localized demand gen roles within B2B SaaSu003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">Experience operating across NAMER and EMEA, with an understanding of how cultural differences shape buying behavioru003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">A track record of staying close to customers and using those insights to shape marketing decisionsu003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">Hands-on experience running events (field events, trade shows, customer meetups, partner events)u003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">Strong understanding of B2B SaaS selling motions and how marketing supports pipeline creationu003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">Experience using Salesforce (required) and familiarity with marketing attribution and reportingu003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">Ability to spot local trends, surface competitive insights, and adapt messaging for different regionsu003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">Strong project management skills and comfort juggling multiple programs across marketsu003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">Excellent communication skills and the ability to work cross-functionally with Revenue, Product, and Marketingu003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">Fluency in Englishu003c/p>u003c/li>u003cli>u003cp style="min-height:1.5em">German language proficiency preferredu003c/p>u003c/li>u003c/ul>u003ch3>Equal Opportunity u003c/h3>u003cp style="min-height:1.5em">We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.u003c/p>
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