Job Description
This is a remote position. Summary Backed by 20 years of success, LiveHappy Initiative helps people align career & lifestyle goals through flexible, purpose-driven work creating lasting results. We’re hiring a Fractional CMO to lead marketing strategy and accelerate measurable growth for our award-winning learning programs. This is a senior, performance-based leadership role ideal for an experienced CMO, VP of Marketing, or senior marketing executive who wants high impact with flexible hours. What you’ll do • Define and own high-level marketing strategy, positioning, and messaging for global reach. • Build and optimize acquisition funnels to attract, engage, and convert senior professionals. • Lead brand and content strategy to elevate visibility across digital and thought-leadership channels. • Design performance metrics and dashboards to measure marketing ROI and drive continuous improvement. • Coach and collaborate with cross-functional partners and external consultants to scale initiatives. • Represent LiveHappy Initiative credibly in industry forums and peer groups. Requirements What success looks like (first 6–12 months) • Clear, documented marketing strategy and roadmap aligned to revenue and growth goals. • Measurable lift in qualified inbound leads to conversion rate. • Launch of at least one scalable acquisition channel with demonstrable ROI. • Strong external positioning: events, content placements, or partnerships that raise brand credibility. Qualifications • 10+ years in senior marketing leadership (CMO, VP, Head of Marketing, or equivalent). • Proven track record of building and scaling marketing programs that deliver measurable business results. • Deep experience with digital acquisition, content/brand strategy, and performance analytics. • Comfortable working in a flexible, performance-based engagement model. • Excellent communicator and relationship builder; experienced working with senior peers. • No cold calling required — role focuses on strategic leadership and high-value outreach. Benefits Benefits & Support • Remote work with a flexible schedule. • Performance-based structure with upside for results. • Established strategies and systems you can leverage immediately. • Access to a supportive global network of experienced professionals. • Work that is meaningful, profitable, and aligned with your next chapter. Compensation & Structure • Performance-based compensation structure; details provided during hiring discussions. • Flexible, fractional hours — scope and time commitment negotiable based on experience and results. How to apply Apply now to receive more details via email. If it feels like a good fit, we’ll schedule a short introductory call to explore whether this is the right step for you. Apply tot his job