Job Description
We are seeking an experienced Fractional COO of Ecommerce to bring operational clarity, profitability focus, and systems integration to our digital business.
This is a hands-on leadership role for a proven ecommerce operator who can simplify complexity, identify high-performing products, streamline workflows, and build scalable infrastructure across Shopify, Amazon, fulfillment, inventory, and finance.
The ideal candidate thrives in founder-led environments and brings a disciplined, execution-focused approach to cleaning up operations and driving profitable growth.
Key Responsibilities
Ecommerce Profitability and Product Strategy
Evaluate true profitability across products, channels, and customer segments
Identify the most successful items and recommend SKU simplification
Build a product strategy focused on scalable, high-margin winners
Reduce operational clutter and improve inventory efficiency
Operational Systems and Integration
Connect ecommerce platforms, marketplaces, fulfillment, ERP, and accounting tools into a cohesive system
Improve workflows between order management, customer service, shipping, and finance
Eliminate manual processes and establish clean operating structure
Create reliable reporting and operational visibility for leadership
Fulfillment and Execution Excellence
Optimize fulfillment operations for speed, accuracy, and customer satisfaction
Improve shipping cost control, returns handling, and service performance
Ensure seasonal gifting programs are operationally sound and scalable
Develop SOPs and repeatable processes that reduce chaos and improve consistency
Leadership and Business Scaling
Serve as the operational right hand to the founder and leadership team
Establish KPIs, dashboards, and accountability rhythms
Drive execution across internal teams and external partners
Build the foundation required for sustainable ecommerce scale
What Success Looks Like
Clear visibility into profitability by product and channel
A streamlined product assortment focused on winners
Cleaner systems with fewer manual workarounds
Improved fulfillment execution and customer experience
Strong operational discipline across the ecommerce business
Ideal Candidate Profile
Senior ecommerce operations leadership experience
Background in CPG, food, gifting, or consumer ecommerce brands
Deep knowledge of Shopify and Amazon ecosystems
Strong understanding of inventory, ERP workflows, and operational finance
Highly analytical, detail-oriented, and execution-driven
Proven ability to simplify assortments and increase profitability
Comfortable working fractionally with founder-led organizations
Engagement Structure
Fractional executive engagement with flexible weekly involvement
Initial project-based term with potential to expand
Competitive retainer based on experience
Performance incentives tied to operational improvements and margin growth
Why This Role Matters
This is an opportunity to step into a high-potential gourmet brand with strong national traction and help build the operational backbone required for the next stage of growth. The right leader will have immediate impact through focus, simplification, and disciplined execution.
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