Job Description
We’re looking for a freelance performance creative specialist to help concept, produce, shoot, and edit paid social ad creatives for an established ecommerce brand.
This is NOT a traditional graphic design role. We need someone who understands:
- direct response advertising
- ecommerce customer psychology
- Meta/TikTok ad structure
- hooks, pacing, retention, and conversion-focused editing
- short-form content creation for paid ads
You should be able to:
- create original video content
- direct or produce UGC-style content
- shoot product/lifestyle footage
- edit performance-focused ads
- rapidly iterate new concepts and variations
WHAT YOU'LL CREATE
- Meta ad creatives (Facebook/Instagram)
- TikTok-style vertical videos
- Original product/lifestyle footage
- UGC-style ads
- Voiceover/text-driven creatives
- Static image ads
- Motion graphics/cutdowns
- Product-focused short-form videos
- Variations/testing iterations of winning concepts
CREATIVE STYLE WE'RE NOT LOOKING FOR
We are NOT looking for generic “corporate” creatives or polished brand commercials.
We want:
- strong hooks in first 1–3 seconds
- native-feeling social content
- authentic/direct-response style ads
- storytelling + product benefits
- conversion-focused messaging
- fast pacing and retention-focused editing
- rapid testing and iteration mindset
EXPERIENCE WITH:
- ecommerce brands
- home décor/interiors/lifestyle products
- DTC brands
- consumer products
is highly preferred.
PRODUCTION EXPECTATIONS
This role includes creating NEW content — not just editing existing assets.
Depending on the concept, this may include:
- filming product demonstrations
- lifestyle/product-use footage
- sourcing or coordinating UGC creators
- creating voiceover-driven ads
- filming iPhone/native-style content
- light scripting/concept development
You do NOT need full commercial production capabilities.
We actually prefer:
- fast-moving
- authentic
- social-native content over expensive/high-production shoots.
REQUIREMENTS
Please apply ONLY if you have:
- proven Meta/TikTok ecommerce ad experience
- portfolio/examples of paid social creatives
- examples of ORIGINAL content you’ve shot yourself
- understanding of performance metrics (CTR, hook rate, thumbstop ratio, CVR, etc.)
- ability to create multiple variations quickly
- strong English communication
- reliable turnaround times
Bonus if you have experience with:
- UGC sourcing/coordination
- creator management
- AI-assisted creative workflows
- copywriting/hooks
- direct response frameworks
DELIVERABLES/WORKFLOW
Initial expectation:
- 3–6 new creatives per week
- plus iterations/variations of existing winners
Typical deliverables may include:
- 15–30 second vertical videos
- hooks variations
- CTA variations
- statics
- aspect ratio adaptations
- raw footage capture when required
We will provide:
- products
- brand guidelines
- product information
- creative direction
- competitor references/examples
ENGAGEMENT STRUCTURE
We’re looking for someone long-term if the fit is strong.
Preferred structure:
- ongoing monthly engagement
- weekly deliverables
- fast iteration cycles
- collaborative testing approach
BUDGET/COMPENSATION
Open to:
- fixed weekly/monthly retainers
OR
- per-creative pricing
Typical ranges:
- $75–$200+ per fully produced creative depending on complexity
- OR approximately $2,000–$3,000/month ongoing depending on output and production involvement
We care much more about performance, speed, and creative instincts than ultra-polished agency-style work.
TO APPLY
Please include:
1. Portfolio/examples of ecommerce ad creatives
2. Examples of content you personally shot/produced
3. Brands you’ve worked with
4. Your typical turnaround times
5. Your pricing structure
6. Which platforms you specialize in (Meta/TikTok/etc.)
7. A short note on how you approach creating winning ad creatives
We are specifically looking for someone who understands performance marketing and creative testing — not just video editing.
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