Job Description
We are hiring an experienced Google Ads specialist to take over and optimize an ACTIVE pay-per-call campaign in the travel niche (flight booking & rebooking). PLEASE READ THE ENTIRE JOB DESCRIPTION BEFORE APPLYING. ⚠️ This is NOT a beginner role. ⚠️ We need RESULTS immediately — not theory, not slow testing. CURRENT SITUATION: The campaign is already built and running Funnel is optimized and conversion-ready Keywords are in place (high-intent) Traffic is coming in (clicks are consistent) ❗ Problem: Calls are inconsistent/low — we need to fix this FAST YOUR ROLE: You will NOT rebuild from scratch. You will: Diagnose why clicks are not converting into calls Improve traffic intent (call-based vs browsing traffic) Optimize search terms and keyword delivery Control the budget and eliminate wasted spending Increase qualified call volume within days GOAL: Generate consistent, qualified calls (daily) Improve conversion rate immediately Stabilize and prepare for scaling CAMPAIGN DETAILS: Budget: $30–$50/day (scaling ready) CPC: ~$1.50 Platform: Google Search Ads Model: Pay-per-call (MarketCall) ✅ YOU MUST HAVE: Proven experience with pay-per-call campaigns (REQUIRED) Strong understanding of search intent vs call intent Ability to optimize small budgets ($15–$50/day) Experience fixing campaigns that get clicks but no conversions Clear, decisive optimization approach (not over-editing) DO NOT APPLY IF: You want to “restart everything.” You rely only on automated bidding without a strategy You cannot explain your decisions clearly You take weeks to show results REQUIRED TEST (MANDATORY): Answer these in your proposal: If a campaign gets clicks but no calls for 2–3 days, what EXACT steps do you take first? How do you force Google to send call-intent traffic instead of browsing traffic? On a $30/day budget, how many clicks do you expect, and how do you turn that into calls? What would you change FIRST in our situation to generate calls THIS WEEK? What is your plan to improve performance WITHOUT resetting learning? Applications without answers will be ignored. FINAL NOTE: We are not looking for a “manager.” We are looking for someone who can come in, make smart decisions, and produce results quickly. This is an hourly role — there are NO retainer fees. We only work on hourly contracts, and manual time will NOT be permitted. All work must be tracked properly. If you can’t move fast — this is not for you. If you can — we’re ready to start immediately.”