Job Description
We are a U.S.-based ecommerce company looking for a senior Google Analytics (GA4) expert with deep experience implementing GA4 on Shopify stores.
This role is focused on correct setup, configuration, and validation of Google Analytics—not just installing a tracking code. We want an expert who understands Shopify ecommerce data, GA4 event architecture, and how to make analytics actionable.
This is not a beginner role.
Responsibilities
- Implement Google Analytics 4 (GA4) on a Shopify store
- Configure enhanced ecommerce tracking for Shopify, including:
- Product views
- Add to cart
- Checkout steps
- Purchases and revenue
- Set up and validate GA4 events, parameters, and conversions
- Configure Google Tag Manager (GTM) if required
- Ensure accurate tracking across:
- Desktop and mobile
- All Shopify checkout steps
- Link and configure:
- Google Ads
- Google Search Console (if applicable)
- Test and validate data accuracy (no duplicate or missing events)
- Provide clear documentation and guidance for ongoing use
Required Qualifications (U.S.-Only)
- U.S.-based freelancer (required)
- 5+ years of Google Analytics experience
- Strong hands-on experience with GA4 + Shopify
- Deep understanding of:
- GA4 ecommerce events and parameters
- Shopify checkout and purchase tracking
- Google Tag Manager
- Ability to explain analytics clearly to non-technical teams
- Experience setting up analytics that drive business decisions, not just dashboards
- Shopify Plus experience
- Experience with conversion tracking for paid media
- Knowledge of Shopify apps that impact tracking
- Experience auditing and fixing broken GA4 setups
Deliverables
- Fully implemented and validated GA4 ecommerce tracking
- Confirmed purchase and revenue accuracy
- Clear explanation of key reports and metrics
- Documentation outlining:
- What’s tracked
- Where to view data
- How to maintain tracking going forward
Apply Now
Apply Now