Job Description
Overview
Leading Retail Company Hiring
Head B2B Sales (Corporate & Institutional Business)
Mumbai
Interested please connect with MAHEK 9137263337 and drop CV at [email protected]
Company is the largest premium bakery and patisserie brand in India.
Head B2B Sales (Corporate & Institutional Business)
Reporting To VP Growth & Revenue
Key Responsibilities
- Revenue & Growth
- Own B2B revenue targets and annual growth plan aligned with AOP
- Drive BAU, festive, and institutional B2B growth in a balanced manner
- Inbound & Outbound Sales Leadership
- Lead inbound team handling all B2B leads from stores, website, and referrals
- Build and scale outbound sales for corporate, HR, admin, and procurement accounts
- Define clear KPIs, incentives, and performance governance
- CRM & Sales Systems
- Lead CRM selection, implementation, and adoption across teams
- Build end-to-end sales workflows: lead quote execution closure
- Ensure clean data, visibility, and reporting discipline
- Execution & Supply Coordination
- Own execution reliability across kitchens, stores, and dispatch
- Act as escalation owner for supply, capacity, and last-mile issues
- Work with ops and planning teams to improve SLAs and cut-off adherence
- Product & Assortment Planning
- Own B2B product roadmap including hampers, bulk formats, and gifting SKUs
- Partner with product and kitchen teams on pricing, margins, and scalability
- Ensure B2B-specific assortment and packaging where required
- Outreach & Key Accounts
- Build structured outreach programs for enterprise and repeat clients
- Own key corporate relationships and high-value negotiations
- Drive repeat business and long-term contracts over one-off orders
- Process & Long-Term Improvements
- Design scalable SOPs across the B2B lifecycle
- Introduce controls, automation, and governance to reduce dependency on individuals
- Continuously identify process gaps and improvement opportunities
- Reporting & Governance
- Own B2B dashboards: revenue, pipeline, conversion, repeat rate
- Use data to drive prioritization, forecasting, and decision-making Qualifications & Experience
- 8ā10+ years of experience in B2B / Corporate / Enterprise Sales
- Experience in F&B, FMCG, Retail, Consumer Brands, or Gifting preferred
- Proven track record of scaling sales teams and revenue
- Hands-on experience with CRM implementation and sales process design
- Strong stakeholder management across sales, operations, and supply chain
- Data-driven, process-oriented, and execution-focused leadership style
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Apply Now