Job Description
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Role Description
- At QuidelOrtho, we’re advancing the power of diagnostics for a healthier future for all. Join our mission as our next Senior Marketing Manager, Clinical Laboratory Systems. The Senior Marketing Manager, Clinical Laboratory Systems is a leader for the North America (NA) region, who coordinates the direction and execution of marketing initiatives for VITROS® systems across the US and Canada. This role is a product champion and leads the development and execution of strategic and tactical action plans that align with organizational objectives to deliver business results at or above expectations.
- Cultivate compelling portfolio positioning and messaging relevant to NA customers’ needs and wants.
- Drive distinct competitive advantage for selling VITROS® solutions to new customers and within the existing NA customer base.
- Collaborate across the organization to execute New Product Introductions (NPI) that encompass pre-launch, launch, and post-launch plans.
- Participate in all business planning efforts including marketing plan, AOP, demand planning and forecasting, and monthly/quarterly operating reviews.
- Interact with customers, sales teams, and support organizations to capture key insights that will drive planning and actions.
- Ensure excellent collaboration across marketing, sales, sales enablement, commercial enablement, training, finance, and operations.
- Responsibilities
- Develop and execute a NA clinical laboratory VITROS® marketing plan(s) to support the achievement of the NA AOP and product placement targets.
- Establish and track/trend key performance indicators to measure program effectiveness.
- Develop customer-facing and internal positioning, messaging, and collateral to promote placement of VITROS® systems.
- Maintain and expand a deep understanding of the NA IVD diagnostics market and establish productive relationships with key customers and customer groups.
- Lead cross-functional teams to create and execute integrated marketing campaigns that enhance brand awareness and drive customer engagement.
- Define and track Salesforce.com targets to ensure alignment with overall sales goals.
- Ensure effective product positioning and messaging content are established and kept up to date.
- Lead the development and execution of strategic marketing initiatives that are critical to the company's success.
- Drive Launch Excellence for VITROS® systems launches from business case through pre-launch planning to execution.
- Work closely with the sales training team to ensure knowledge/capability levels are reached with the appropriate commercial sales personnel.
- Prepare and present business updates for monthly/quarterly operating reviews.
- Prepare and present compelling content to customers in selling scenarios.
- Drive engagement and market knowledge through field travel, internal relationships, customer visits, trade shows, and sales team meetings.
- Organize, plan and deliver exceptional experiences for annual sales meetings and key trade shows.
- Integrate Voice of Customer (VoC) and market data to ensure both on-market and future products and solutions have a strong value proposition.
- Perform other work-related duties as assigned.
- Qualifications
- Bachelor’s Degree ideally in Business, Marketing or Healthcare Management.
- 10+ years of IVD diagnostic, core laboratory experience in a commercial organization with a minimum of 3 years in sales or marketing.
- Proven experience developing marketing plans and launching IVD diagnostic, core laboratory instrument and/or assay platforms.
- Proven experience in working with cross-functional teams with the ability to manage teams remotely.
- Strong collaboration, communication, presentation and platform skills, analytic acumen and organizational abilities.
- Strong oral and written communication skills.
- The ability to work in a rapidly changing environment and to deadlines.
- Must be willing to travel up to 20% overnight.
- Preferred
- MBA is preferred.
- 5+ years in sales or marketing.
- Management and sales experience.
- Key Working Relationships
- Internal Partners: Sales, Business Unit, Corporate Accounts, Supply Chain, Sales Enablement & Training, Finance, Customer Service, Technical Support, Commercial Excellence.
- External Partners: Collaborate and build relationships with external partners aligned to strategic initiative success.
- Work Environment
- Typical remote office environment.
- Must have the discipline, organization skills and self-motivation to work autonomously in a home office environment.
- Physical Demands
- Must be physically able to travel up to 20%.
- No strenuous physical activity, though occasional light lifting of files and related materials (up to 10 lbs.) is required.
- Specific vision abilities required include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
- Regularly required to use hands to finger, handle, or feel and talk or hear.
- Frequently required to stand, walk, and sit.
- Occasionally required to reach, climb or balance.
- On a typical day, 80% of time is spent at the desk, on the phone, or working at the computer; 20% in meetings or interacting with team members.
Salary Transparency
The salary range for this position is $135,000 USD to $175,000 USD and is bonus eligible. QuidelOrtho offers a comprehensive benefits package including medical, dental, vision, life, and disability insurance, along with a 401(k) plan, employee assistance program, Employee Stock Purchase Plan, paid time off (including sick time) and paid Holidays.
Equal Opportunity
QuidelOrtho believes in Equal Opportunity for all and is committed to ensuring all individuals, including individuals with disabilities, have an opportunity to apply for those positions that they are interested in and qualify for without regard to any protected characteristic.
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