Job Description
This is a remote position. We are looking for a resourceful and analytical Influencer Creator Discovery & Outreach Coordinator to join our team. In this specialized role, you will be responsible for identifying and vetting influencer talent across social platforms, managing initial outreach efforts, and building a strong pipeline of creators that align with our brand and campaign objectives. You will play a critical role in expanding and maintaining our influencer network. Key Responsibilities • Conduct ongoing research to identify new and emerging creators across Instagram, TikTok, YouTube, and other relevant platforms. • Evaluate potential influencers based on audience demographics, engagement quality, brand alignment, and content authenticity. • Manage and execute first-contact outreach to creators, maintaining a professional and on-brand tone across all communications. • Build and maintain a well-organized influencer database, ensuring accurate and up-to-date creator profiles. • Track and manage outreach pipelines, including response rates, follow-ups, and conversion into active partnerships. • Work closely with the campaign team to understand upcoming creator needs and proactively source aligned talent. • Analyze platform trends and emerging creator communities to surface early opportunities for brand partnerships. • Report regularly on discovery pipeline metrics, outreach performance, and roster growth. Requirements • 1–3 years of experience in influencer marketing, creator partnerships, or talent sourcing. • Deep familiarity with social media platforms and the creator economy landscape. • Strong research skills with an eye for identifying authentic, high-potential creators. • Excellent written communication skills with the ability to craft compelling outreach messages. • High level of organization and comfort working with data-heavy CRM or talent tracking tools. • Experience with influencer discovery platforms (e.g., Traackr, Modash, Heepsy, or similar) is preferred. • Analytical mindset with the ability to assess audience quality and engagement metrics critically.