Job Description
We’re hiring creators to bring FCTRY LAb silhouettes to life on TikTok and Instagram Reels.
This is for creators who know how to stop the scroll with story-first, visually compelling content that feels real, wearable, and elevated.
Hook Bank + Creative Direction
Once selected, you’ll get access to our creative hook bank. It features examples, tone, and styles that work. You’re also welcome to pitch your own angle—we love originality.
What You’ll Do
Plan, shoot, and deliver 1 vertical reel (15–20 sec)
Shoot must be completed within 5 days of receiving the Silhouettes
Deliver both:
Final Edit
All Raw Footage
Deliverables
One vertical video (1080x1920, 30fps, MP4)
Three high-res stills:
Close-up product shot
Lifestyle in-use shot
Full-body fit check
Raw footage + caption copy (we handle editing for paid ads)
Ideal Creator Profile
You’ve made content for fashion, lifestyle, or footwear brands (especially premium or luxury)
You shoot on your own—natural lighting, quick cuts, solid audio
You’re deadline-oriented—first draft on Day 5, final within 72 hours of feedback
You get what makes content both scroll-stopping and shop-driving
What You’ll Create
A hook in the first 3 seconds
Real-life usage: show how the sneaker fits into your day
Mention at least 2 core features (from comfort to style to durability)
Add a clear CTA to shop or explore more
What Success Looks Like
Content that grabs attention immediately
Viewers feel the comfort and see themselves in the sneaker
The call-to-action drives clicks
Asset is brand-safe, trend-aligned, and ready for paid use
How to Apply
Drop 2–3 links to past Reels you’ve created for premium/luxury/fashion brands
Pick one sneaker silhouette from fctrylab.com and tell us:
“What would you do with it?”
Share your all-in rate (inclusive of edits, raw footage, stills)
Confirm you can meet the timeline
Apply Now
Apply Now