Job Description
- Job Description:
- Support day-to-day CRM operations, including one-off sends and multi-step automated journeys across email, SMS, and in-app
- Own assigned CRM strategic initiatives to drive key performance metrics (retention/MAU, CVR, etc.) across various business verticals
- Orchestrate cohesive cross-channel experiences, ensuring message timing, sequencing, and frequency are user-centric
- Coordinate with agency partners to ensure delivery of on-time, quality communications at scale
- Champion rapid experimentation (A/B and multivariate testing), and integrate behavioral triggers, dynamic content, and advanced segmentation to optimize performance
- Identify high-value opportunities to improve user retention, reactivation, and LTV across the customer lifecycle
- Verify CRM campaigns adhere to best practices around tagging, deliverability, and privacy compliance (GDPR, CCPA, etc.)
- Adhere to proper documentation and Quality Assurance processes for every message launched
- Prepare and present campaign/program performance reports, CRM strategy presentations, and other project documentation to stakeholders, cross-functional teams, and marketing leadership
- Collaborate with Product Marketing, Product, Data and Brand to support feature launches and ongoing engagement efforts
- Partner with engineering to maintain/improve the effectiveness of our CRM platform (Braze)
- Requirements:
- 5+ years of hands-on experience building CRM or lifecycle marketing programs at a high-growth B2C company
- Extensive hands-on experience with modern CRM platforms (ideally Braze) and adjacent tooling (e.g. push/SMS platforms, CDPs, Amplitude, Optimizely)
- Strong data fluency — able to evaluate campaign performance, run cohort analysis, and translate insights into practical action
- Track record of designing and scaling personalized customer journeys that drive measurable business outcomes
- Strategic mindset with a bias toward experimentation and continuous improvement
- Excellent communication and stakeholder management skills; comfortable working in cross-functional, matrixed teams
- Familiarity with deliverability best practices, regulatory standards (e.g. CAN-SPAM, GDPR, CCPA), and CRM compliance frameworks
- Experience managing content across international markets, with sensitivity to regional behaviors
- Bonus: experience leveraging AI tools to power marketing automation performance and efficiency
- Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(k) saving program
- Financial assistance for hybrid work
- Family planning assistance
- Generous parental leave
- Flexible time-off policies
- Mental health and wellness resources
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