Job Description
Summary I run a boutique performance marketing agency focused on eCommerce brands. My experience and systems are all built around customer acquisition for online stores, not B2B lead generation for my own agency. I am looking for an experienced Lead Generation Specialist to work with me as a consultant. I do not need someone to run my ads or manage campaigns. The goal is to learn from you and build a clear, repeatable lead generation system that brings qualified leads and booked calls for my agency, mainly from the United States. I prefer someone who has already worked with digital marketing agencies or similar service businesses and understands how to generate high quality B2B leads for them. βΈ» Deliverables By the end of our work together, I want to have: 1. Website and funnel audit β’ Review my current website and landing pages from a lead generation perspective β’ Suggest changes to structure, messaging, offer and calls to action β’ Define what pages and assets I should add for better conversion 2. Lead generation strategy for the US market β’ Recommend the main channels I should focus on (for example: LinkedIn, Meta, Google, cold email, content, partnerships) β’ Define my top of funnel, middle of funnel and bottom of funnel flow β’ Help me shape the main offers for first calls and discovery calls β’ Suggest how to position the agency so it attracts the right type of clients 3. Lead flow and process design β’ Define step by step what happens from the moment a lead fills a form or contacts us β’ Lead qualification framework: what is a good lead, what is not, and how to prioritize β’ Define stages in the pipeline (new lead, qualified, booked call, proposal, won, lost) β’ Propose KPIs and benchmarks to track performance of the funnel 4. Tools, tech stack and tracking β’ Recommend a simple and effective CRM or pipeline management tool suitable for a small agency β’ Explain what automations I should set up (for example follow up emails, reminders, notifications) β’ Help define how to track leads from channel to closed client (UTMs, events, forms, etc) β’ Suggest any other tools that can make lead generation and follow up easier 5. Lead nurturing and follow up system β’ Outline email sequences and touchpoint cadence for new leads and cold leads β’ Suggest templates or examples for outreach messages, follow ups and reactivation β’ Show how to keep in touch with leads who are not ready now but may be later 6. Consulting and education β’ Join a few calls or sessions with me to walk through everything β’ Answer questions, explain the logic and teach best practices so I can continue on my own β’ Provide a short written summary or simple playbook of the system we build together Apply tot his job