Job Description
Here at Atlantic Bay, we focus on genuinely caring for both our customers and team. We pride ourselves on being adaptable and energetic, especially in fast-paced environments! Our goal is to continuously inspire growth, for each of our team members to reach their goals and aspirations, all the while having fun. We’re in the business of lending peace of mind, whenever, wherever, however.
Atlantic Bay Mortgage Group, recently voted #1 in the nation as the best large mortgage company to work for by National Mortgage News, is seeking a Lifecycle Marketing Strategist to join our team!
What you’ll be doing
- Lifecycle Strategy & Campaign Design
- With VP of Digital and Brand Experience, defining lifecycle stages and campaign strategies across our four key lifecycle stages: awareness, nurture, conversion and retention.
- Owning the maintenance of all customer-facing automated journeys to ensure all touchpoints to the customer are well-timed, value-added and converting. This includes lead, in process and post-closing touchpoints.
- Reporting on effectiveness of our journeys and recommend optimization opportunities.
- Consulting on and recommending one-off sends in coordination with automated campaigns to drive business opportunity.
- Developing segmentation strategies to deliver personalized, high-impact communications that nurture and convert.
- Journey Orchestration
- Mapping cross-channel customer journeys and touchpoints across multiple channels and platforms.
- Defining triggers and timing in customer-facing journeys.
- Partnering with CRM teams to execute campaigns accurately and consistently for best performance.
- Performance Measurement & Optimization
- Monitoring lifecycle performance by stage and segment.
- Identifying gaps, drop-offs, and optimization opportunities.
- Recommending improvements to messaging, timing, and content.
- Cross-Functional Collaboration
- Providing content direction to copywriters and email designers on best practices for best execution.
- Coordinating closely with CRM team and technology teams to build A/B testing of messages and campaign buildout for content delivery.
- Reporting to senior leadership with both quantitative and qualitative analysis to understand customer behavior, identify friction points and surface opportunities to improve conversion.
- What you’ll bring
- Mortgage marketing experience highly desired
- Financial services or other highly regulated industry experience a plus
- Proven track record of product or lifecycle marketing experience with examples of driving customer engagement across email and SMS marketing
- Experience with CRM or marketing automation technology – 3-5 years
- Total Expert experience highly desired
- Data-fluency and analysis of journeys. Ability to quickly dig into dashboards and analyze findings, recommend A/B testing scenarios and present findings to leadership
- Creative background a plus, specifically in email content and design
Perks
Atlantic Bay offers a dynamic benefits package that includes a competitive base salary, eligibility for monthly bonuses, health insurance, 401(k), PTO, paid volunteer time and your birthday off with pay! Who doesn't love that!
If you have a passion for helping people lead their best life; Come ride the wave home to Atlantic Bay!
#GrowWithUs #WorkLifeBalance
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