Job Description
- *Unlock the Future of Consumer Goods Marketing with arenaflex** Join our dynamic team at arenaflex as we revolutionize the way consumer goods companies connect with their customers. As a seasoned marketing professional, you'll have the opportunity to lead our global Brand & Customer Marketing team, driving demand generation and customer marketing efforts for our Consumer Goods solutions. **About arenaflex** arenaflex is a leading provider of innovative technology solutions and data insights that empower and connect producers to their consumers. Our mission is to improve the quality, safety, and sustainability of food and consumer goods globally. With a diverse team of passionate and innovative individuals, we're committed to creating a more efficient and sustainable future. **The Impact You'll Make** As a Manager-Customer Marketing-Consumer Goods at arenaflex, you'll play a critical role in tackling one of the most pressing social challenges of our time: achieving more efficient production while lowering the impact on the environment. You'll lead the development and execution of demand generation efforts, including ABM, content, and event marketing, working in collaboration with our digital promotions team to deliver results. **Key Responsibilities** * Translate overall business unit objectives and targets into goals and plans for the Consumer Goods marketing team * Lead the development and execution of all demand generation efforts, including ABM, content, and event marketing * Collaborate with the brand team and agency partners to deliver customer-focused, compelling, and on-brand content and creative * Engage with a wide range of stakeholders across sales, product marketing, product, and customer success to develop strategies, messaging, and processes that drive buy-in and collaboration between sales and marketing throughout the funnel * Manage weekly and monthly reporting on KPIs to senior-level stakeholders across the organization, developing action plans accordingly * Identify, build, and manage strategic partnership programs across the industry, ensuring maximum value is captured * Support the harmonization of acquired brands and teams into the larger Marketing and Revenue Operations team * Drive team engagement and professional development of members of the Consumer Goods and larger Brand & Customer marketing team * Build processes, tools, and ways of working that support high-quality, efficient, and collaborative work across the sales, marketing, product, and customer success teams * Judiciously manage the expenditures and ROI of the Consumer Goods marketing budget **What You Bring to the Role** * 10+ years of experience in a marketing-related role, preferably in the Consumer Goods industry (manufacturing or retail) * Marketing experience in a SaaS role considered an asset * Proven expertise driving results in a B2B environment leveraging ABM * Experience influencing decision-making across diverse business teams, along with the ability to turn data into meaningful insights and action plans * Ability to manage multiple stakeholders and projects with extreme attention to detail and organization skills * Strong business acumen with an ability to evaluate ideas against business needs and success criteria * Ability to simplify complex issues and proven track record of developing highly-effective executive communications * Post-secondary degree or equivalent experience **Ideal Candidate Profile** * Self-starter – able to work autonomously; anticipates needs and takes initiative * Analytical – able to quickly synthesize key information and take action to drive results * Organized – excellent time management and prioritization skills * Adaptable – comfortable working in a dynamic, quickly evolving environment * Problem solver – able to easily pivot and find new, innovative solutions * Team oriented – exceptionally strong interpersonal skills, works well with individuals across teams * Leader – able to create clarity and define success in a way that motivates and inspires a team around delivery * Coach-like – guides and empowers team members through feedback, questions, and support to foster growth and maximize their potential * Customer focused – pays close attention to the pivotal details that impact clarity and delight in the customer journey **What We Give Back to You** * Opportunities to excel and show your stuff – work on high-value and high-visibility projects * Flexible work styles with the ability to work in and out of the office * Work in an organization that actively supports you giving back to the community you live in * Competitive pay and benefits * A workplace that lets you be your best every day and embraces our core values: + We passionately put our customers and communities first + We embrace change and innovate courageously + We grow together through spirited teamwork **Job Information** * Location: Remote (must be able to work Eastern Standard Time) * Employment Type: Full Time * US Base Salary Range: $108,000 - $162,000 USD * Bonus/Commissions: Eligible for the Sales Incentive Plan or Eligible for a performance-based bonus * Actual total compensation will be determined based on factors such as knowledge, skills, performance, and experience. In addition, we offer rewarding benefits, which may vary per job function, such as: + Comprehensive total rewards package highlighting competitive salary and bonus structures or SIP (Sales Incentive Plan) where applicable + Flexibility to work in-office, virtually, or a combination of both + Comprehensive benefits package, incentive, and recognition programs + 401K contributions + Career growth and learning & development opportunities to develop your skills + And much more… **Join Us** Collectively, our talented team and integrated solutions uniquely position us to transform collaboration within the industry at a global level, empowering and connecting producers to consumers for a more efficient, sustainable future. Everyone belongs at arenaflex. At arenaflex, your unique contribution and talents will be valued and respected. Because the more diverse perspectives we have, the more likely we are to crack the code on what our customers want and our communities need. Do you share our passion for enabling remarkable human outcomes? Together, let's make the future friendly. **Accessibility** arenaflex is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment. We offer accommodation for applicants with disabilities, as required, during the recruitment process. Apply for this job