Job Description
- Job Description:
- Act as the analytics expert for digital marketing teams
- Conduct thorough analysis of Adobe Analytics data
- Create and deliver detailed performance reports
- Work closely with marketing teams to translate data insights into actionable recommendations
- Serve as the go-to analytics expert for digital marketers
- Manage the current Google 4 analytics environment
- Ensure data accuracy and consistency by establishing robust data collection processes
- Develop and oversee data layer specifications and tagging strategies
- Requirements:
- Bachelor's degree in Marketing, Analytics, Statistics, or a related field
- 7+ years of hands-on experience with Google Analytics or similar web analytics tools
- Proven experience in setting up and optimizing the collection of analytical data from multiple sources
- Deep understanding of digital marketing concepts, including SEO, SEM, social media, and email marketing
- Strong ability to analyze complex data sets and derive meaningful insights
- Excellent communication and presentation skills
- Benefits:
- Competitive salaries
- 401(k) matching
- Annual bonus program
- Comprehensive medical benefits
- Tuition reimbursement
- Flexible schedules
- Parental and adoption leave
- On-site services
- Colleague Affinity Networks
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