Job Description
- Job Description:
- Manage and mentor SEO and SEM managers and specialists, ensuring strong execution, accountability, and development.
- Own day-to-day search performance across organic, paid, and emerging search surfaces.
- Build and refine team processes to improve efficiency, consistency, and delivery quality.
- Set priorities, workflows, and performance standards across search initiatives.
- Act as the primary owner for search reporting and performance communication to leadership.
- Lead SEO strategy across technical SEO, content optimization, on-page, and off-page initiatives.
- Support AEO and GEO strategy, optimizing content and structure for AI-driven search, LLMs, and answer engines.
- Conduct keyword research, competitive analysis, and opportunity mapping across the funnel.
- Monitor keyword rankings, organic traffic, and conversion performance, and lead optimization efforts.
- Partner with content, web, and product teams to define SEO requirements for new pages, features, and initiatives.
- Identify and resolve technical SEO issues that impact crawlability, indexing, performance, and rankings.
- Ensure SEO best practices are embedded into site updates, launches, and migrations.
- Own paid search strategy and execution across Google Ads, Microsoft Ads, and emerging platforms.
- Plan, launch, and optimize campaigns for new products, features, and use cases.
- Manage budgets, pacing, and performance to meet CPA, ROAS, revenue, and growth targets.
- Conduct ongoing testing across keywords, audiences, ad formats, landing pages, and bidding strategies.
- Analyze campaign performance and deliver clear optimization recommendations.
- Ensure paid search efforts align with broader growth and lifecycle marketing goals.
- Own search performance reporting across SEO, SEM, and AEO/GEO.
- Build and maintain dashboards and reporting that surface insights, trends, and opportunities.
- Translate performance data into actionable recommendations for leadership and stakeholders.
- Partner with analytics and data teams to improve attribution, tracking, and measurement quality.
- Use performance insights to guide roadmap planning, experimentation, and prioritization.
- Work cross-functionally with web, engineering, content, product, and marketing teams.
- Provide search strategy input into GTM planning, product launches, and growth initiatives.
- Stay on top of search, AI, and platform trends and bring forward new opportunities.
- Help shape long-term search and growth strategy as part of the broader marketing roadmap.
- Requirements:
- 6+ years of experience in SEO, SEM, or digital marketing, with demonstrated ownership of search programs.
- 2+ years managing or mentoring team members, with experience improving execution and processes.
- Strong hands-on experience with SEO, technical SEO, and content-driven growth.
- Strong paid search experience managing performance-driven campaigns and budgets.
- Experience with AEO/GEO, AI search, or LLM-driven discovery(or strong interest and fast learner).
- Proficiency in tools such as Google Search Console, Google Analytics, Google Tag Manager, Ahrefs, and Matomo.
- Experience with Google Ads, Microsoft Ads, campaign optimization, and bidding strategies.
- Strong reporting and analytics skills (Looker Studio, Power BI, Sheets/Excel, or similar).
- Proven ability to turn data into insights, recommendations, and clear communication.
- Highly organized, process-driven, and comfortable owning execution at scale.
- Strong cross-functional communication and stakeholder management skills.
- Comfortable working in a fast-paced, evolving environment.
- Benefits:
- Competitive salary commensurate with experience and qualifications.
- A comprehensive extended benefits package including health, dental and vision for you and your family, with company paid offerings.
- 401K savings program with company match.
- Generous paid time off (PTO) is offered to support the ability to rest and recharge.
- A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
- Highly autonomous and entrepreneurial environment.
- Annual recurring WFH allowance for you to purchase items you need for your home office.
- Ongoing support for learning development so you can master your craft.
- Work with the hardware you're most comfortable with (Windows or Mac).
- Diverse and inclusive workplace where we all learn from each other.
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