Job Description
- Job Description:
- Execute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives
- Run and optimize campaigns across channels such as email, paid media, webinars, landing pages, digital programs, and events
- Coordinate campaign assets, messaging, and timelines with Product Marketing and Customer Growth teams
- Maintain campaign calendars and ensure programs launch smoothly
- Continuously evaluate campaign performance and identify opportunities to improve pipeline generation and engagement
- Monitor campaign performance, analyze results, and share insights with internal stakeholders
- Recommend improvements to campaign tactics and targeting
- Run experiments and tests to improve engagement, conversion, and pipeline contribution
- Partner closely with Product and Customer Marketing as well as other marketing team members to ensure campaigns support go-to-market priorities
- Requirements:
- 3–5 years of experience in B2B marketing, demand generation, or campaign execution within a technology or SaaS company
- Experience executing multi-channel marketing campaigns including email marketing, paid media, webinars, and digital programs
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Experience working with marketing automation platforms and CRM systems such as HubSpot, Salesforce, and Gong
- Ability to analyze campaign data and translate insights into actionable improvements
- Strong written and verbal communication skills
- Bachelor’s degree in Marketing, Communications, or a related field
- Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
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