Job Description
- Job Description:
- Lead development and execution of full-funnel marketing campaigns across film, television, streaming, and live events—from concept through launch and optimization
- Translate high-level marketing strategies into actionable campaign plans that drive awareness, engagement, and conversion
- Write clear, strategic creative briefs outlining objectives, audience, messaging, and success metrics
- Partner with creative teams to develop compelling, breakthrough campaign assets
- Drive audience growth and engagement across digital channels, including social, email, and distribution platforms
- Manage campaign timelines, marketing calendars, and cross-functional workflows to ensure on-time execution
- Monitor campaign performance, analyze key metrics, and continuously optimize for improved results
- Track and report on conversion metrics such as ticket sales, subscriptions, and customer acquisition
- Apply expertise in direct-to-consumer and subscription-based models to drive growth, retention, and lifetime value
- Stay current on entertainment trends, audience behaviors, and competitive campaigns to inform strategy
- Collaborate cross-functionally with content, creative, production, and growth teams to ensure alignment across all initiatives
- Requirements:
- 7-10+ years of experience
- Background in Marketing, Communications, Media, or a related field preferred
- Experience marketing entertainment content (film, television, streaming, or live events)
- Proven success executing full-funnel campaigns that drive measurable business outcomes (e.g., ticket sales, subscriptions)
- Strong understanding of direct-to-consumer and subscription-based business models
- Demonstrated ability to manage multiple workstreams from strategy through execution
- Experience writing creative briefs and leading cross-functional campaign development
- Strong analytical skills with the ability to interpret performance data and optimize campaigns
- Excellent communication, organization, and project management skills
- Preferred: Experience in a studio, streaming platform, or similar media environment
- Benefits:
- Equal employment opportunities
- Prohibits discrimination and harassment
- Background checks on new hires
- Social Security Administration confirmation
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