Job Description
About the position
Since our founding in 2017, Willow has grown from a start-up in Australia to serving customers around the globe. Our product offering digitizes the build world for a better world. We make our customers buildings work smarter for them and the environment.
You will be joining a team of performance-driven Willowers, backed by the most advanced technology the built world has ever seen.
We’re seeking a talented and experienced Marketing Manager to execute our marketing and communication initiatives across key channels. This role is perfect for someone who brings a strategic yet hands-on approach to social media, and a passion for shaping how our brand shows up across digital and physical touchpoints. You'll work on a variety of marketing functions—from content creation and PR to event support, customer engagement, and contractor management. If you're a creative communicator with a track record in B2B marketing and a love for storytelling, we’d love to hear from you.
- Responsibilities
- Develop and execute marketing strategies to support business goals and grow brand visibility.
- Write, edit, and review content across all channels—LinkedIn, blog, website, pitch decks, press releases, and customer materials.
- Partner with sales, product, and leadership teams to create and maintain compelling marketing collateral and pitch decks.
- Collaborate with internal stakeholders and manage external contractors (e.g., designers, web developers, PR consultants) to deliver quality outcomes on time.
- Lead customer marketing initiatives, creating case studies, coordinating testimonials, and developing campaigns to strengthen engagement
- Support and help coordinate key marketing functions and events, including webinars, trade shows, and customer experiences.
- Track marketing performance metrics and present insights to inform strategy.
- Requirements
- 5+ years of marketing experience, ideally in a B2B technology or SaaS environment with hands on Product or Revenue Marketing
- Experience with ecosystem marketing and co-marketing campaign execution with partners
- Proven ability to own end to end campaign execution, including from brief and ideation through launch, optimization and reporting.
- Ability to craft compelling brand narratives that clearly articulate value and differentiation (story-driven positioning that resonates with buyers vs. feature marketing)
- Demonstrated ability to manage external contractors and creative vendors to deliver projects.
- Hands on experience with marketing automation and CRM platforms (Marketo and Dynamics)
- A collaborative, proactive, and adaptable mindset, excited by a dynamic and fast-paced scale-up environment.
- Benefits
- Flexible working arrangements
- Remote/hybrid working where applicable
- Competitive salary banding based on the work you do
- Embracing parenthood with parental leave
- Benefits insurance covering medical, dental, vision, life and disability
- 401K retirement plan with employer matching
- 20 days PTO plus public holidays
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