Job Description
About the position
We’re seeking an experienced Marketing Operations, Principal to optimize and scale our marketing engine—ensuring seamless execution, data-driven decision-making, and continuous improvement across all marketing activities. This role will drive process excellence, technology adoption, and analytics to maximize efficiency, performance, and return on investment.
- Responsibilities
- Marketing Infrastructure & Automation: Oversee the marketing tech stack, including marketing automation tools (HubSpot), and analytics platforms. Ensure seamless integration and functionality.
- Campaign Execution & Optimization: Partner with demand generation, events, content marketing, and sales teams to enhance campaign efficiency, tracking, and conversion rates. Design, manage, and communicate lead lifecycle stages and routing logic.
- Data & Performance Analytics: Oversee gathering of data for marketing KPIs channel spend ROI and reporting for tracking lead quality, pipeline impact (through sale), and revenue attribution.
- Budget & Resource Allocation: Help manage marketing spend, forecast ROI, and optimize investments in paid media, tools, and vendors.
- Process Improvement & Scale: Design scalable processes that enhance team productivity, reduce friction, and support rapid company growth.
- Compliance & Governance: Ensure data compliance, GDPR adherence, and best practices in marketing operations and customer privacy.
- Requirements
- 7+ years of experience in marketing operations, demand generation, or growth marketing at a SaaS company.
- Proven expertise in marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Marketo, Google Analytics, etc.).
- Strong analytical mindset with the ability to interpret complex data, optimize campaigns, and present both data and relevant analysis to both peers and senior leadership team.
- Experience with lead scoring, lifecycle marketing, and revenue attribution modeling.
- Excellent project management, problem-solving, and leadership skills.
- Deep understanding of both B2C and B2B SaaS go-to-market strategies and pipeline generation.
- Nice-to-haves
- Familiarity with ABM, paid media, SEO, marketing analytics, reading/writing SQL is a plus.
- Benefits
- Health, Dental, and Vision insurance
- 401(K) with matching contribution
- Generous Paid Time Off (PTO)
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