Job Description
- Job Description:
- Serve as the specialist for executing B2C digital touchpoints/audiences and marketing automation
- Provide thought leadership and digital best practices to the overall marketing team around campaign communications, audience targeting through digital channels.
- Manage daily operations of our primary Paid Digital Performance Agency.
- Serve as the digital liaison in campaign creative meetings, translating platform insights into actionable creative direction.
- Oversee hyperlocal marketing agencies, including campaign execution, budget tracking, and performance reporting.
- Onboard and test new agencies and support digital channel testing and new channel expansion strategy and deployment.
- Create and maintain GA4-based and campaign performance dashboards, assessing KPIs and ROI reports for leadership.
- Prepare campaign calendar, deployment, overviews and optimization/best practice summaries across Direct Mail, Email, and SMS/MMS.
- Manage paid media budgets, including PO creation, pacing, and in-platform budget tracking.
- Support CRM campaign operations including list management, deployment, and automation setup.
- Maintain marketing phone number assignments and update DNM/DNC files for print partners.
- Validate client incentive requests and returns via CRM and coordinate with fulfillment vendors and center staff.
- Work with copywriter and designer to develop and deploy manual email and SMS/MMS campaigns using approved assets and lists.
- Coordinate UAT testing, validate campaign accuracy, and resolve reporting inconsistencies.
- Collaborate with the digital team to manage URLs, QR codes, and landing page updates.
- Participate in roundtables and workshops to enhance customer experience touchpoints.
- Build, test, and deploy email marketing campaigns using ClickDimensions CRM.
- Responsible for optimizing the platform, creating and managing email campaigns, audience development and segmentation, customer journey design, and implementation.
- Own standard digital reporting, monitor website and digital channel performance, analyze trends – providing analytic reporting from digital channels with insights and recommendations to key internal stakeholders.
- Support paid media campaign execution, turning concept into an integrated digital marketing campaigns that meet business goals and objectives.
- Requirements:
- Bachelor’s degree
- At least 2-years of Digital Marketing experience
- Proven experience supporting paid media and customer journey campaigns (Social, Display, Search, Email, SMS).
- Strong understanding of campaign creation and creative collaboration.
- Proficiency in GA4 and advanced Excel (pivot tables, modeling).
- Experience with CRM platforms, preferably Microsoft Dynamics and ClickDimensions.
- Excellent communication skills and ability to work cross-functionally.
- Detail-oriented, proactive, and a self-starter.
- Benefits:
- Comprehensive Benefits Package
- Paid Holidays & PTO Policy
- 401k Matching Program
- Tuition Reimbursement
- Employee, Family & Friends Hearing Aid Discount Program
- Service Days & Diversity, Equity & Inclusion Initiatives
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