Job Description
- Job Description:
- Own the Meta ad accounts for 5–10 DTC brands, managing budgets from $50K–$500K+/month.
- Develop, launch, and scale paid social strategies across Meta with a deep understanding of creative testing frameworks, offer iteration, and funnel optimization.
- Collaborate with the creative team to direct content strategy based on performance data (hooks, thumbstop ratios, retention, CTA performance).
- Monitor performance daily, identify trends, and rapidly iterate toward CPA/CAC and MER targets.
- Manage full-funnel performance: prospecting, retargeting, and LTV optimization.
- Use data tools like Motion, Triple Whale, Polar, or Northbeam to extract actionable insights.
- Lead client communication on performance insights, strategy shifts, and growth opportunities.
- Document and refine media buying SOPs and testing frameworks for scale.
- Mentor and support junior media buyers and analysts.
- Requirements:
- 5+ years of direct Meta buying experience in a performance-driven DTC environment.
- Proven track record of scaling DTC brands from <$100K to $1M+ monthly spend profitably.
- Deep understanding of Meta auction dynamics, learning phases, and signal optimization.
- Experience with CBO/ABO campaign architecture, UGC + creator ads, and creative iteration frameworks.
- Proficient with analytics dashboards: Meta Ads Manager, Motion, Triple Whale, Northbeam, Google Sheets.
- Strong communication skills — able to lead strategy calls and client presentations with confidence.
- Bonus: Experience with TikTok, YouTube, or Google Ads.
- Bonus: Agency experience working with 8- and 9-figure DTC brands.
- Benefits:
- Profit sharing
- Flexible work arrangements
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