Job Description
The National Distributor Manager is responsible for providing national business development oversight of the activities for the assigned distributor Corporate Headquarters in order to achieve targeted annual goals. This role will primarily focus on maintaining and continuously growing our distributor relationships. It includes collaborating with the distributor, our customers, our field sales teams, and internal resources to develop and execute strategic plans that effectively meet customer and Wells objectives.. Responsibilities Include: Strategy & Joint Business Planning: Leads quarterly joint business planning (JBP) meetings with distributor HQ and supports local field sales team JBP meetings. Aligns distributor goals with companywide objectives, develops plans, and takes steps to achieve KPIs. Coordinates annual program agreement planning and manages RFP process activities. Relationship Management: Establishes and maintains effective relationships with customers and distributors. This includes but not limited to maintaining key contact lists, soliciting customer feedback and partnering with them to explore additional alternatives, report management in CRM, and collaborating with customer service, buyers, claims, accounting, transportation, and operations to solve day to day questions. Data Management: Analyzes WEI and distributor sales data to manage performance targets and supports field sales teams with strategy, tools, HQ support, and reporting. Financial Planning: Develops and manages account-level annual sales plans, optimizes P&L performance, and controls profitability drivers. Manages distributor budget, financial reports, monthly fees, claims, deductions, and billbacks. Cross Functional Collaboration : Coordinates cross-functional team meetings and taskforces to create sales tools/processes. Collaborates with national account, non-commercial, brand marketing, and sales support teams for new customer leads, innovation, POS, rebates, marketing communications, and reporting. Category Management: Partners with Corporate Category Management to apply CatMan principles and recommend solutions. Utilizes consumer and shopper insights to drive results. Forecast Management: Maintains business forecast in collaboration with internal demand planning counterparts for accurate production and sales forecast management. Considers long-term implications of short-term changes or seasonal demands while achieving annual forecasts. Qualifications Bachelor’s degree in Business or a related field required Minimum of 6 years Account Selling experience in related channel with a CPG company, experience supporting key, complex accounts. Experience working with distributors. Ability to develop strong working relationships with representing brokers, operators, distributor company teams to ensure effective leadership against common goals. Strong problem solving and analytical skills, possesses functional and technical skills to do the job at sufficient level of accomplishment. Strong influential communication, including negotiations and leadership skills. Excellent communication skills, both written and verbal. High level of interpersonal skills to help foster and develop relationships that will continue to help grow the business base and create opportunities for future growth. Ability to travel as needed for meetings, trade shows, or distributor events. Knowledge of Microsoft Office programs, and Tableau and CRM experience a plus. The base pay range for this position is $131,295 to $174,013 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time. Wells Enterprises is an EEO/AA employer M/F/Vet/Dis #LI-Remote Company Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods. Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®. Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at www.wellsenterprisesinc.com . What We Offer At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here .