Job Description
Long-Term, Full-Time Opportunity
DO NOT CONECT COMPANY DIRECTLY!
Minding Your Media is seeking an experienced Paid Media (PPC) Specialist to join our team in a long-term, growth-focused role. This position is ideal for someone who thrives in performance marketing, understands lead-generation economics, and can manage and scale campaigns across multiple industries.
This is not a short-term contract. We are looking for someone who wants to grow with the agency and take ownership of accounts over time.
Industries You’ll Work In
You will manage and optimize paid media campaigns across a diversified portfolio that may include:
Real estate & investment services
Temporary & corporate housing
Healthcare & medical tourism
Hospitality & international partnerships
Logistics, trucking & transportation
Professional & B2B services
Home Improvment
Campaigns are primarily lead-generation focused, with an emphasis on high-intent traffic and measurable ROI.
Core Responsibilities
Build, manage, and optimize PPC campaigns across:
Google Ads (Search, Display, YouTube)
Meta (Facebook & Instagram)
LinkedIn Ads
TikTok Ads (as applicable)
Conduct keyword research, audience research, and competitive analysis
Write and test ad copy aligned with conversion-focused funnels
Manage budgets, bids, and pacing to hit CPL and ROAS targets
Set up and maintain conversion tracking (GA4, Google Tag Manager, pixels)
Optimize landing page alignment in collaboration with strategy and CRO teams
Implement retargeting and full-funnel paid media strategies
Monitor performance daily and produce clear, actionable reports
Identify scaling opportunities and flag underperforming spend quickly
Collaborate with SEO, creative, and automation teams to support full-funnel growth
Required Experience & Skills
3+ years of hands-on PPC management experience
Strong expertise in Google Ads (Search required; YouTube a plus)
Experience managing Meta Ads for lead generation
Proven ability to optimize for CPL, conversion rate, and lead quality
Solid understanding of tracking, attribution, and funnel metrics
Experience with CRM-integrated lead tracking (HubSpot, GoHighLevel, Salesforce, or similar)
Strong analytical mindset with attention to detail
Ability to manage multiple accounts without sacrificing performance
Clear communication skills (written and verbal)
Preferred (But Not Required)
Experience in real estate, housing, healthcare, or logistics advertising
LinkedIn Ads experience for B2B lead generation
Familiarity with call tracking and offline conversion tracking
Understanding of local SEO + paid media overlap (LSAs, maps traffic)
Experience working in an agency environment
What Success Looks Like in This Role
Campaigns are launched efficiently and optimized proactively
Cost per lead improves over time while volume scales
Clear reporting and insights are delivered without being asked
You take ownership of performance, not just execution
You contribute ideas, testing strategies, and growth opportunities
Why Join Minding Your Media
Long-term role with growth and leadership potential
Diverse industries and non-repetitive campaigns
Performance-focused culture (no vanity metrics)
Opportunity to help build scalable systems, not just manage ads
Direct impact on real businesses and real revenue
Position Type
Long-term, full-time
Remote (with consistent availability during business hours)
How to Apply
Qualified candidates should be prepared to discuss:
Past PPC results and industries worked in
Platforms you manage confidently
Budgets and account sizes you’ve handled
Interview Conducted on Upwork
How you approach optimization and scaling
Minding Your Media is building a core team, not a rotating contractor bench. If you’re looking for stability, ownership, and long-term growth in paid media, we want to hear from you.
Show us your best work for the indsutires provied, if you DONT you will not be considered.
Apply Now
Apply Now