Job Description
Omnicom Media Group is a leading global services media agency specializing in the Financial Services sector. They are seeking a highly motivated Paid Search Strategist to support B2B-focused financial services clients by planning, implementing, and optimizing paid search campaigns across various platforms.
Responsibilities
- Plan, implement, and optimize paid search campaigns across platforms including Google Ads and Microsoft Ads
- Manage campaign pacing to ensure budgets are allocated effectively and performance is optimized toward defined objectives and KPIs
- Assist with campaign performance reporting and share insights with internal teams to track progress and results
- Execute, activate, troubleshoot, and optimize platform deals to secure access to high-quality media inventory
- Coordinate with clients and external partners to ensure campaign setup and tracking follow established processes
- Maintain diligence, attention to detail, and adherence to paid search best practices throughout the campaign lifecycle
- Support budget forecasting, planning, and ongoing monitoring
- Collaborate with account and strategy teams during planning, activation, and performance review phases
- Support day-to-day client communications related to paid search in partnership with the Search Manager and account teams
- Build and maintain relationships with publishing and platform partners
Skills
- Bachelor's degree required; Communications, Advertising, or Marketing preferred
- 1+ years of paid search experience, ideally within an agency environment
- Strong ability to analyze campaign performance and provide insights across key performance indicators (KPIs)
- Proficiency in Google Ads and Microsoft Ads; digital analytics experience is a plus
- Advanced skills in Microsoft Excel, PowerPoint, and Word
- Familiarity with industry tools such as DV360, DDS/Prisma, Comscore, Nielsen, AdViews, eMarketer, or similar platforms
- Comfortable analyzing marketing data and translating insights into action
- Strong aptitude for math and understanding of the digital media landscape
- Clear, concise written and verbal communication skills
- Highly organized with the ability to manage multiple projects and meet tight deadlines
- Proven attention to detail and strong project management skills
- Ability to collaborate effectively in a team environment
- Financial Services experience preferred, but not required
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
Company Overview
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