Job Description
Job Title: Part-Time Meta Media Buyer (3–4 Years Experience)
Job Type: Part-Time
Experience Level: Mid-Level (3–4 Years)
Job Overview
We are looking for an experienced Meta Media Buyer to manage and optimize paid advertising campaigns across Meta platforms (Facebook & Instagram). This is a part-time role ideal for someone who understands how to maximize performance, scale campaigns profitably, and continuously optimize ad accounts for better results.
The ideal candidate has a strong background in Meta Ads strategy, campaign optimization, and performance tracking, and understands how to leverage Meta’s tools to drive leads and conversions.
- Key Responsibilities
- Plan, launch, and manage paid advertising campaigns on Meta (Facebook & Instagram)
- Optimize campaigns to maximize ROAS, lead generation, and conversion performance
- Conduct audience targeting, testing, and segmentation strategies
- Monitor campaign performance and continuously refine creatives, targeting, and budgets
- Implement A/B testing for ad creatives, copy, and landing pages
- Analyze campaign data and provide performance insights and recommendations
- Stay up to date with Meta Ads updates, algorithm changes, and best practices
- Requirements
- 3–4 years of experience managing Meta Ads campaigns
- Proven ability to optimize and scale campaigns for performance and ROI
- Strong understanding of Meta Ads Manager, audience targeting, and conversion tracking
- Experience with A/B testing, funnel optimization, and campaign scaling
- Analytical mindset with strong reporting and data interpretation skills
- Nice to Have (Strong Advantage)
- Experience running Meta Ads for home service businesses (e.g., Landscaping, cleaning, HVAC, plumbing, home improvement, etc.)
- Understanding of how Meta advertising performs within the home services industry
- Experience generating qualified local leads through paid social
- What We’re Looking For
- Someone who is data-driven, proactive, and results-focused
- A media buyer who knows how to maximize Meta’s advertising ecosystem to produce consistent results
- Ability to work independently and manage campaigns efficiently in a part-time capacity
How to Apply
Please include examples of campaign results, case studies, or accounts you’ve managed, particularly if you have experience working with home service businesses.
Job Type: Part-time
Expected hours: 20 per week
- Application Question(s):
- Which campaign structure do you typically use when launching a new Meta Ads campaign?
- Have you run Meta Ads specifically for lead generation?
- Which metrics do you prioritize when optimizing a Meta lead generation campaign?
- How many ad creatives do you usually test when launching a new campaign?
- How do you typically scale a winning Meta Ads campaign?
- Have you managed Meta Ads for local service businesses (e.g., HVAC, plumbing, cleaning, home improvement)?
- What was the average cost per lead (CPL) you achieved on your best Meta campaign?
- Experience:
- managing Meta (Facebook/Instagram) Ads?: 3 years (Required)
Work Location: Remote
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