Performance Marketing Manager (Google Ads / PPC) – Multi-Location Lead Generation

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Building the Performance Engine Behind a National Brand

We are seeking a high-level Performance Marketing / PPC operator to help architect and scale a multi-location lead generation engine.

This is not a “manage some ad accounts” role.

This is a strategic and hands-on position responsible for building the performance infrastructure behind a growing national brand.

Architect, launch, and scale Google Ads and Local Services Ads (LSA) campaigns across dozens of markets
Drive qualified lead generation, with a focus on revenue—not just volume
Build and optimize multi-location campaign structures that scale efficiently
Develop attribution models across GA4, CRM systems, and HubSpot
Translate performance data into actionable growth strategies
Replace fragmented agency workflows with streamlined, in-house systems
Continuously test, iterate, and optimize for cost efficiency and ROI

Deep expertise in Google Ads and Local Services Ads at scale
Proven experience in multi-location or franchise marketing environments
Strong understanding of lead quality, attribution, and revenue tracking
Hands-on experience with GA4, CRM integrations, and HubSpot reporting
Ability to scale campaigns across multiple markets without performance degradation

Home services, luxury services, franchise systems, or high-ticket lead generation
Operator mindset — you think in systems, not campaigns
Strategic thinker who can also execute at a high level
Experience bringing performance marketing in-house from agency environments
Highly analytical, data-driven decision maker

Ground-floor opportunity to build and shape the performance engine of a national brand
High ownership, high impact — your work directly drives revenue
Opportunity to define systems, structure, and long-term growth strategy