Job Description
We are looking for a high-level personal brand strategist to help develop and execute a distinct personal brand for a healthcare leader who wants to expand his presence beyond medicine and position himself as a thought leader, healthcare innovator, and business strategist.
This project is not about promoting a medical practice or marketing clinical services. The goal is to build a separate public persona centered around leadership, innovation, entrepreneurship, and healthcare system transformation.
We want to build a credible, influential voice in healthcare leadership, with a strong focus on video-driven content and strategic positioning.
This brand will exist independently from his clinical identity as a physician, while still leveraging his experience in healthcare innovation and systems leadership.
What We Are Looking To Build
We want to develop a personal brand platform around themes such as:
- Healthcare innovation
- Leadership in medicine and healthcare systems
- Entrepreneurship in healthcare
- Strategic growth and scaling healthcare organizations
- Policy, infrastructure, and the future of healthcare delivery
- Lessons from building and leading medical organizations
- Thought leadership for physicians transitioning into leadership roles
The tone should position him as a visionary builder and strategist, not just a clinician.
Scope of Work
We are looking for someone who can help with both strategy and execution, including:
Personal Brand Strategy
Define the positioning and narrative for the brand
Help craft the identity of a healthcare leader / innovator persona
Create a strategic roadmap for long-term thought leadership
Content Strategy
Develop pillars for content topics
Plan a consistent content framework across platforms
Identify opportunities for authority-building content
Video Content Strategy
Design a system for consistent video content creation
Help develop themes for short-form and long-form videos
Script or outline talking-head content
Help shape storytelling and messaging for leadership videos
Platform Strategy
Focus will likely include:
YouTube
Podcast appearances
Strategic speaking positioning
Messaging Development
Refine tone and voice
Help craft signature ideas and frameworks
Develop thought leadership topics
Ideal Candidate
We are looking for someone who has experience working with:
- Founders
- CEOs
- Healthcare executives
- Thought leaders
- Authors or speakers
Experience with executive personal brands or healthcare leadership brands is a major plus.
You should understand how to build credibility, authority, and influence, not just social media engagement.
Deliverables (Initial Phase)
The first phase will likely include:
- Personal brand positioning strategy
- Thought leadership messaging framework
- Video content roadmap
- Platform growth strategy
- Content calendar for initial launch phase
This may grow into an ongoing advisory role.
Important
This project is not about influencer-style content.
We are focused on building a serious, credible leadership brand centered around:
- strategy
- innovation
- healthcare leadership
- business thinking in medicine
To Apply
Please include:
Examples of personal brands you’ve helped build
Any executive or founder brands you’ve worked on
Your approach to building thought leadership
Examples of video-based personal brands
Project Type
Potential long-term collaboration.
We are looking for someone who can become a strategic partner in shaping this brand over time.
If you want, I can also give you 3 upgrades that will dramatically improve the quality of applicants on Upwork, because the difference between getting social media managers vs real brand strategists usually comes down to a few lines in the post.
its not exactly to create a personabut rather to get the tone of voice and things like that so can you rewrite based on that
Got it — the key difference is that you don’t want someone inventing a persona, you want someone who can refine the tone, voice, and positioning so the leader is perceived as a healthcare innovator and strategist rather than only a physician. That changes the framing a lot.
Here’s a rewritten Upwork post that attracts the right type of strategist.
Upwork Job Posting
Title: Personal Brand Strategist for Healthcare Leader (Voice, Positioning & Video Thought Leadership)
Description
We are seeking an experienced personal brand strategist to help refine and develop the voice, tone, and positioning of a healthcare leader who wants to expand his presence beyond the traditional “doctor” identity.
The goal is not to create a fictional persona, but to help shape how he communicates publicly so that he is recognized as a healthcare innovator, systems thinker, and business strategist, rather than solely as a practicing physician.
He already has real-world leadership experience building and operating healthcare organizations. We want someone who can help translate that experience into strong thought leadership content, particularly through video and written commentary.
This project is about strategic positioning and messaging, not traditional medical marketing.
Project Goals
Help develop a clear communication style and brand voice that reflects:
- Healthcare innovation
- Leadership in healthcare systems
- Business strategy in medicine
- Organizational growth and scaling
- The future of healthcare delivery
- Physician leadership and entrepreneurship
The goal is for his public content to feel thoughtful, credible, and insightful, positioning him as someone who contributes ideas and perspective to the broader healthcare industry.
Scope of Work
We are primarily looking for help with voice, messaging, and thought leadership structure, including:
Personal Brand Voice Development
Define tone of voice and communication style
Help refine how ideas and opinions are expressed publicly
Develop guidelines for consistent messaging
Thought Leadership Positioning
Identify themes and areas of expertise
Help structure the types of insights he should share
Create frameworks for discussing healthcare innovation and leadership
Video Content Strategy
Help design a system for consistent talking-head video content
Assist with structuring ideas for short-form and long-form videos
Provide outlines or light scripting for leadership-style content
Platform Strategy
Focus will likely include:
- YouTube
- Podcast appearances
- Industry commentary
Ideal Candidate
We are looking for someone with experience helping founders, executives, or industry leaders develop a strong public voice.
You should understand how to shape thought leadership and credibility, not just create social media posts.
Experience with healthcare, founders, executives, or industry thought leaders is a major plus.
Deliverables (Initial Phase)
The first phase of the project may include:
- Personal brand voice and messaging guidelines
- Thought leadership content themes
- Video content framework
- Strategic content roadmap
- Content ideas for initial launch or scripts
This may evolve into an ongoing advisory role.
To Apply
Please include:
Examples of leaders or founders you’ve helped position publicly
Your approach to developing a voice and thought leadership strategy
Any video-based thought leadership projects
Links to personal brands you’ve helped develop
Project Type
Initial strategy project with potential for long-term collaboration.
We are looking for someone who can help shape a credible voice in healthcare leadership and innovation, not just manage social media.
Apply tot his job
Apply To this Job