Job Description
We're seeking a Pinterest management expert to create engaging content and develop freebies that will drive traffic to our website and social media platforms. Your primary goal will be to grow our email list through strategic pinning and audience engagement. If you have experience with Pinterest marketing and a proven track record of increasing followership and conversions, we want to hear from you! Please provide examples of past work and your strategies for audience growth. ----------- Profile Optimization: I’ll start by optimizing your profile to make sure it clearly reflects your brand’s values and what makes Luji’s Chocolate special. I’ll update the bio to highlight your West African origins, your ethical sourcing, and your bean-to-bar craftsmanship. This will help attract the right audience from the get-go! I’ll also make sure your profile picture and branding are consistent with your website’s look to create a seamless brand experience. SEO-Optimized Boards: I’ll create and organize boards that really showcase different aspects of your brand. Some ideas I have are: - Chocolate Tasting Guide (host-your-own tasting party kit with notes sheet, great for holidays) - West African Recipe Book (mini eBook with 5–7 recipes featuring chocolate or regional flavors) Each board will be optimized with SEO-friendly titles and descriptions, including relevant keywords like “West African Chocolate,” “Sustainable Chocolate,” and “Luxury Chocolate Gifts.” These will help increase the visibility of your pins. Content Creation & Pinning: I’ll focus on creating high-quality pins with images that truly highlight the beauty and craftsmanship of your chocolate. This will include lifestyle shots (think: chocolate bars with coffee, paired with wine, or being enjoyed with family or friends). I’ll also create some video pins to give a behind-the-scenes look at your bean-to-bar process. Consistency is key, so I’ll pin 3-5 times a week, ensuring there’s a good mix of product pins, educational content, and gift ideas. Each pin will link directly to your website or a product page to drive traffic. Engagement & Community Building: I’ll help increase engagement by following relevant accounts and joining group boards related to chocolate, sustainability, and food. I’ll interact with other content, repin, comment, and like posts to build visibility for Luji’s Chocolate. I’ll also make sure I’m pinning during peak traffic times to reach the right audience. Calls-to-action (CTAs) like “Shop Now,” “Learn More,” or “Save This Recipe” will be included on the pins to encourage engagement. Freebies to Drive Traffic & Build Your Email List: To help build your email list, I’ll create and promote freebies that will appeal to your audience. Some ideas I’m thinking: -A free downloadable chocolate recipe guide (perfect for your customers who love to bake with chocolate). -A chocolate pairing guide to show how Luji’s chocolate can be paired with wines, coffees, or other treats. -Discount codes for first-time customers who sign up for your email list. I’ll pin about these freebies regularly and include strong CTAs like “Download Your Free Guide” or “Get a Discount on Your First Order” to encourage sign-ups. Analytics & Updates: I’ll monitor your Pinterest analytics to see what’s working best and make tweaks where necessary. I’ll also make sure to update older pins to keep them fresh and relevant, ensuring you’re always optimizing for maximum engagement. Cross-Promotion: Finally, I’ll help promote your Instagram contents to Pinterest pins. This will help drive traffic from other platforms and create a bigger, more connected audience. Apply tot his job
Apply tot his job
Apply To this Job